【Japanese Sweets for Love Connections ♡】The Adorable “Inaba no Shirousagi” Inspired by Mythical White Rabbits – A Classic Tottori Souvenir

When it comes to souvenirs from Tottori, it's got to be Inaba no Shiro Usagi♡

This cute Japanese sweet is inspired by the myth Inaba no Shiro Usagi, and it's a long-time favorite not only among locals in Tottori but also with tourists!

Its adorable bunny shape and soft, sweet yolk bean paste filling make it irresistible. Plus, the packaging is designed with wishes for good luck in love—which makes it even more charming♡

This time, we’re going to dive deep into the irresistible charm of this classic Tottori souvenir, Inaba no Shiro Usagi♪

Inspired by Japanese Mythology♡ A Sophisticated & Adorable Treat: Inaba no Shiro Usagi

Inaba no Shiro Usagi is a Japanese sweet inspired by the myth of Inaba no Shiro Usagi.
Its bunny-shaped form and tiny red eyes are absolutely adorable…♡

Those red eyes were actually added based on kids saying, “It would look cuter with eyes!” The coloring comes from red radish extract—how thoughtful is that? This kind of attention to detail is one of the many reasons why it’s been loved for so long.

The dough is made with rich Daisen butter from Tottori, giving it a moist texture that gently wraps around the smooth yolk bean paste. Just one bite and the buttery aroma and mellow sweetness fill your mouth—so delicious, you'll want another right away♡

It pairs beautifully with tea, coffee, or black tea, making it a refined treat that brings together the best of both Japanese and Western sweets. It's a hit across all age groups♪

Available in small gift sets of 5 or 8 pieces, and larger sets of 12, 16, or 20 pieces—perfect for any occasion or recipient♪

And each piece is individually wrapped, which is a big plus♡
The cute design also makes it a perfect little gift or snack to share!

A Must-Try for Matcha Lovers♡ Inaba no Shiro Usagi Matcha Filling

The classic yolk bean paste is amazing, of course, but if you're a matcha fan, you’ll love Inaba no Shiro Usagi Matcha Filling♡

This version uses premium matcha from Nakamura Chaho, a historic tea shop in Matsue, Shimane—famous for its tea culture.
The rich matcha filling pairs perfectly with the moist dough made using Daisen butter, delivering a deeper, more refined flavor experience♪

If you enjoy bold matcha flavor or prefer sweets with just a hint of sweetness, this is a must-try version of Inaba no Shiro Usagi♡

For Western Sweets Fans Too♡ White Usagi Financier

Did you know that the Inaba no Shiro Usagi series includes not just Japanese sweets but also Western-style treats?♡

Maintaining the same round bunny shape, the White Usagi Financier is a moist, rich financier with a lovely aroma of roasted almonds.

Crisp on the outside and tender on the inside, it's the kind of grown-up treat you’ll want to enjoy with coffee or tea♡

The stylish individual packaging also makes it perfect as a gift or treat to bring along for others♪

And if you’re a die-hard financier fan, don’t miss the White Usagi Financier Premium Chocolat♡

This one uses luxurious couverture chocolate, blending rich cocoa flavor with moist texture for a perfect harmony.

With a slightly bitter, not-too-sweet flavor profile, it's the perfect indulgence for grown-up sweets time.
It would pair beautifully with a warm café latte or even a glass of red wine—an elegant treat for adult women♡

It’s not just the cute looks—this series is full of authentic flavor. Whether you're team Japanese sweets or Western sweets, you’re sure to find your favorite bunny treat♪

Connect Through the Bunny♡

Inaba no Shiro Usagi by Kotobuki Seika in Tottori is more than just a photogenic sweet—it’s a moist and gentle delight packed with a meaningful story inspired by mythology♡

From the financier series for fans of Western sweets to the matcha-filled version for matcha lovers, the variety is also a major draw♪

Of course, it makes a great souvenir when visiting Tottori, but you can also order it online through the official shop or Rakuten!
Whether it's for cozy time at home or a gift for someone special, why not share a little bunny luck with someone you care about?♡

▶︎ Get It In-Store♡

Kanoza, Tottori
Address: 111-1 Higashishinajicho, Tottori City, Tottori Prefecture
Contact: 0857-29-7100
Business Hours: 8:00 AM – 7:00 PM
Closed: Irregular holidays