YSL’s New Lip Launch: TWICE’s SANA Shines with “Love Shine Gloss Plumper” Releasing on July 11 – Full, Bold, Glossy Lips in the Spotlight

A bold shine and plump lips that captivate—YSL’s newest lip product is here ♡ The “YSL ラブシャイン グロスプランパー [YSL Love Shine Gloss Plumper],” featuring TWICE’s SANA as the image model, will be released nationwide on Friday, July 11, 2025. Pre-sales began on Wednesday, July 2, through the official online boutique and the Omotesando flagship boutique!

Together with SANA’s sophisticated visuals, we’ll introduce all the charm of this new lip product ♡

YSL ラブシャイン グロスプランパー [YSL Love Shine Gloss Plumper] Product Details

YSL ラブシャイン グロスプランパー [YSL Love Shine Gloss Plumper]
10 shades / 4,950 yen each (tax included)
Release date: Friday, July 11, 2025 – Nationwide
Pre-sale: Wednesday, July 2, 2025 – Official online and Omotesando flagship boutique

The popular “LOVESHINE” series from YSL welcomes its very first plumper type.

With the newly added warming ginger oil (Zingiber Officinale Root Oil), this product delivers a tingling, comforting sensation that spreads gently and naturally plumps your lips—offering an entirely new experience.

Bold & Plump ♡ Get hooked on the Ginger Hug texture

Nicknamed “Jelly Shine” for its luxurious luster and featherlight feel, the Love Shine Gloss Plumper creates irresistibly impactful lips with just one swipe.

The warming plump effect enhances your natural lip color while wrapping your lips in a close, hug-like feel. Lip lovers are raving about this “addictive” sensation ♡

SANA wears it ♡ Star Shade “No.1 Thunder Stealer”

SANA wears the standout shade among the 10 colors—“No.1 Thunder Stealer.”

• No.1 Thunder Stealer (with shimmer)
  A dazzling shade like a star, featuring soft lavender with holographic shimmer. It radiates boldly and adds depth and sophistication to your lips.

SANA commented on this color, saying “The warming sensation is addictively new for me. With so many shades to choose from, I hope everyone finds their favorite!” ♡

Check out the items SANA used during the shoot!

Here are the YSL items SANA used for this shoot. Her look perfectly embodies the sophisticated “YSL WOMAN.”

• YSL ラブシャイン グロスプランパー No.1 [YSL Love Shine Gloss Plumper No.1]
• YSL メイクミーブラッシュ パウダー No.44 [YSL Make Me Blush Powder No.44]
• YSL メイクミーブラッシュ リキッド No.69 [YSL Make Me Blush Liquid No.69]
• クチュール ミニ クラッチ No.730（新色） [Couture Mini Clutch No.730 (New Color)]

The new shade of “Couture Mini Clutch” is especially worth noting. It will be released nationwide on Friday, August 1, 2025, with pre-sales starting Wednesday, July 23. Don’t miss it!

This summer, own the spotlight with shiny, plump lips ♡

The “YSL ラブシャイン グロスプランパー [YSL Love Shine Gloss Plumper]” worn by SANA adds bold shine and playful charm to your summer makeup. With its wide range of colors, find the perfect one for you and create lips full of confidence.

With a glow that feels like falling in love and a shine that draws every gaze, this will be the one lip product that makes your lips the star this summer ♡

▶︎Official site: https://www.yslb.jp/product/loveshine-lip-collection.html

Source: L'Oréal Japan (Yves Saint Laurent Beauté) via PR TIMES