2025 Latest: Exploring the Trendy and Instagrammable Spots in Shin-Okubo ♡ A Complete Guide to Recommended Cafes & Experiences!

Explore the hottest spots in Shin-Okubo, the hub of Korean gourmet and the latest trends, with this one-day itinerary!

This time, we've carefully selected the newest must-visit places, from Instagram-worthy morning cafés to exciting activity spots perfect for K-pop fans. Our editorial team personally visited these places to bring you the best recommendations.

Since all of these locations are trending on social media, this guide is a must-read for anyone looking to explore the most popular spots in Shin-Okubo. Follow along and enjoy your day to the fullest! ♡

① Start Your Day with Adorable Heart Pancakes at “scoop coffee”

Located just a 6-minute walk from Shin-Okubo Station, scoop coffee is a stylish café where you can enjoy a cute and delicious morning meal. ♡

The heart-shaped pancakes, which are a huge hit on social media, are not only adorable but also incredibly tasty! Starting your morning here is sure to put you in a happy mood. ♡

Heart Pancake A / 1,300 yen

You can choose between two options: a hearty plate with bacon and scrambled eggs or a simple plate served with vanilla ice cream and whipped cream.

These pancakes are so popular that they often sell out before noon, even on weekdays! Arriving right at opening time is highly recommended.

▼ Check out our editorial report here!

映え確定！新大久保で話題の"ハートパンケーキ"が食べられる♡「scoop co...

② A Must-Visit Trending Spot: “fwee Ajito Tokyo”

After enjoying a cute café breakfast, head over to the latest hot spot in Shin-Okubo, fwee Ajito Tokyo!

This is the first-ever flagship store in Japan for the super popular Korean cosmetics brand fwee. Every day, beauty lovers line up to visit this new must-see destination.

Not only can you try out fwee’s trending and newest cosmetic products, but the store is also packed with adorable photo spots! You’ll feel just like you’re shopping in Korea.

The special jelly keyring, available as a purchase bonus, is a must-have collectible! If you’re visiting Shin-Okubo, this spot should definitely be on your list.♪

▼ Check out our editorial report here!

Report on the Trending "fwee Ajito Tokyo" in Shin-Okubo! A Must-Vis...

">③ Create Your Own One-of-a-Kind Keyring at "HOUSE of JOAH"

Next up, we tried the super popular SNS trend: making original keyrings!

"HOUSE of JOAH" is a favorite among trendy girls, offering a hands-on experience where you can create a custom keyring by selecting and assembling your favorite charms.

With a wide variety of beads and charms available, you can incorporate your favorite colors or motifs to design a keyring that's uniquely yours♪

The shop itself is filled with trendy Korean-inspired decor and cute accessories, making it a perfect place for both crafting and shopping!

This place is so popular that there’s often a wait, even on weekdays, so we recommend grabbing a numbered ticket in the morning. Definitely visit with your friends or fellow fangirls!

▼ Check out our detailed review here!

【新大久保】世界にひとつだけのキーリングが作れる♡「HOUSE of JOAH」のワークシ...

">④ The Ultimate Fangirl Experience! "Pippi" Patchwork Workshop

Next, we headed to "Pippi," where you can enjoy the trending "patchwork" craft! This shop isn’t just about patchwork—it also has Korean-style purikura photo booths, making it extra fun♡

Patches range from cute characters to stylish Korean-inspired designs, offering a wide variety of options.

You can choose a base item for your patches, such as name tags, pouches, or bags, available in various colors and styles—perfect for making your own fangirl merch!♡

▼ Check out our detailed review here!

【新大久保】推し活にもおすすめ！"ワッペンワーク"が楽しめるお店2選「...

⑤ Trending in Korea! Try the Towel Cake at "THE COOKIE 594"

After the workshop, it’s time for a little break! Head over to the trendy Korean café "THE COOKIE 594" for a sweet treat♡

One of the most talked-about desserts on SNS is their "Towel Cake," a must-try sweet served in an ultra-aesthetic Korean-inspired setting!

The towel cake is made with soft, chewy crepe layers rolled with rich cream, giving it a fluffy, towel-like look. It’s not just cute but also incredibly delicious!

【Limited Edition】Strawberry Towel Cake / 1,200 yen

Not only is it visually stunning, but the flavor is absolutely worth the hype!

They also offer a variety of Instagrammable drinks that perfectly match the towel cake, so be sure to try them together♡

▼ Check out our detailed review here!

【新大久保】話題の"タオルケーキ"が可愛すぎる♡韓国っぽカフェ「THE CO...

⑥ A Secret Atelier for Personalized Perfume: "feel6"

The final stop on our Shin-Okubo trend tour is "feel6," a hidden perfume atelier that’s going viral on SNS!

At this secret, invitation-only location, you can experience creating your very own personalized perfume in a unique and immersive setting♡

In this beautifully designed space reminiscent of a European atelier, you'll choose scents purely by intuition—making the selection process an exciting surprise.

What makes this experience so unique is that all the fragrance ingredients are kept secret! You rely entirely on your senses, which may lead you to a scent you never expected to love♡

It's the perfect experience for perfume lovers or anyone looking for a one-of-a-kind adventure.

▼ Check out our detailed review here!

【新大久保】住所非公開の秘密のアトリエ♡「feel6（フィールシックス）」で直感フ...

【2025 Edition】 Enjoy the Latest Trendy Spots in Shin-Okubo!♡

Shin-Okubo is packed with Instagrammable cafés and fun experience-based spots!

From adorable morning cafés and DIY fangirl workshops to trendy shops that make you feel like you’re in Korea, there are so many exciting places to explore throughout the day♡

All of these spots are must-visits, so be sure to use this guide and have the ultimate trendy tour in Shin-Okubo!