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Breaking News! Daisuke Sakuma Appointed as the New Ambassador of &be HAIR! Report on the New CM and Event♡

Snow Man's Daisuke Sakuma has been appointed as the new ambassador for the haircare brand 「&be HAIR」! At the appointment announcement event held in Tokyo on Monday, February 3, 2025, the new commercial "&be HAIR be your Color" was unveiled, along with a talk session that showcased Sakuma’s charm to the fullest.♡

Here’s a detailed report on the exciting event!

▼ Check out this related article!

Daisuke Sakuma Becomes Ambassador for &be HAIR!

"&be HAIR" is a haircare brand produced by Yusuke Kawakita that focuses on essential hair care.

With a lineup of products that allow people to enjoy colored hair without worrying about damage, the brand’s concept perfectly aligns with Sakuma, who is known for his signature bright pink hair. This made him the perfect choice for the role of &be HAIR ambassador!♡

At the event, he shared his excitement with a smile, saying, "I think my pink hair is quite striking, but maintaining the color is tough. I've always taken great care of my hair while working in the entertainment industry, so &be HAIR products are a huge help. I'm really happy to be appointed as an ambassador for a brand like &be HAIR!"

During the event, producer Kawakita presented Sakuma with a giant-sized bottle of &be HAIR, specially customized with his name. Overjoyed, Sakuma reacted with, "This makes me so happy! I might even display it at my entrance!"

The New Commercial "&be HAIR be your Color" Unveiled

The event also featured the premiere of the new commercial "&be HAIR be your Color," starring Sakuma.

The ad showcases a stylish world where Sakuma’s vibrant pink hair synchronizes with pink laser lights that highlight the new products.

The hair and makeup for the shoot were done by Kawakita himself, capturing both Sakuma’s cool and relaxed natural vibe.♡

The Coolest Sakuma Daisuke Yet!

Even Sakuma himself was highly impressed, saying, "I think this is the coolest commercial I've ever been in!"

Sakuma: "Thanks to Kawakita-san’s styling, I look cooler than ever. The commercial really emphasizes the ‘pink’ theme in a stylish way."

In a talk with Kawakita, Sakuma revealed a fun behind-the-scenes story: "Kawakita-san was by my side the whole time during the shoot, even using a blower (hairdryer) on me. He was also the most vocal person on set! (laughs)"

"This product will be a great ally for anyone wanting to try high-tone colors! If you want to achieve 'Sakuma Pink,' definitely give it a try!"

What Does Sakuma Want to Put an End To?

During a talk session themed around the &be HAIR pop-up store’s concept, "Putting an End to the Search for Haircare", Sakuma was asked, "What is something you want to put an end to?" His answer was: "Falling asleep on the couch."

Sakuma: "I always end up sleeping with my cats... In January alone, I fell asleep on the couch about 20 times! It really surprised me! (laughs)"

When asked if he had any solutions, he responded,

Sakuma: "After taking a bath, I’ll avoid sitting on the couch after 11 PM!... I haven’t managed to stick to it yet, but I’m determined to make it happen! (laughs)"

Check Out Sakuma’s Hair and Event Outfit!

For the event, Sakuma appeared in an all-black stylish outfit that perfectly complemented his bright pink hair, creating a sophisticated and mature look that matched the &be HAIR brand image.♡

His hair was styled to showcase its glossy pink hue, and his makeup was subtly coordinated with his outfit to enhance his elegant and mature charm.

Sakuma: "I’m going to hype up &be HAIR even more! Since I genuinely believe in this product, I hope to spread the word about this brand together with everyone!"

New Products: "&be Color Shampoo C.Pink" & "&be Color Treatment C.Pink"!

Sakuma highly praised the newly released "&be Color Shampoo C.Pink" and "&be Color Treatment C.Pink," saying, "They’re super easy to use, and I really feel like I’ve found the perfect products!"

These products will be available exclusively online from February 3, 2025, and nationwide from February 4.

Additionally, starting February 5, the &be HAIR pop-up store will be open for a limited time! It will feature the new CM screening, a giant Sakuma panel, and more exciting content for fans.

For more information on &be HAIR’s latest products and campaigns, be sure to check out the official website and social media!♡

▼ Check out this related article!

◾️ Official &be HAIR Website: https://andbe-official.com

◾️ Official Instagram: @andbe_official

◾️ Official X (formerly Twitter): @andbe_official

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