A New Discovery in Nagano Souvenirs ♡ Not Just Shichimi! Surprising Cosmetics and Handmade Sweets from the Long-Established “Yawataya Isogoro”

Renowned as a specialty of Nagano, "Nemoto Yawataya Isogoro" is a long-established chili pepper manufacturer founded in 1736 (Genbun 1) ♡

Famous for its iconic [Shichimi Togarashi] packaging, they actually also offer a cosmetics line and even sweets using the same Shichimi ingredients!

This time, we’ve picked three recommended items from Nemoto Yawataya Isogoro.

From the classic [Shichimi Togarashi] to the unexpected [Spice Macarons] and [KUMANO Lip Balm], we’ll introduce them all at once ♡

This is what Yawataya Isogoro is all about! ♡ The classic [Shichimi Togarashi]

[Shichimi Togarashi]
432 yen (tax included) / 14g

You simply can’t miss out on their signature [Shichimi Togarashi] ♡

Crafted using a unique method that’s been passed down since the founding in 1736, this blend stands out for its rich aroma and bold spiciness.

Chili pepper, dried orange peel, sesame seeds, hemp seeds, shiso, Japanese pepper, and ginger—these seven ingredients are perfectly blended ♡
It’s not just for udon and soba—its versatility makes it great with pasta, salads, and other Western dishes too♪

In addition to the classic 14g tin, they also offer a larger 28g tin, 12g glass jar, and convenient sachets (8g / 18g / 35g) in a variety of sizes.

You’ll also find gift sets packed with popular items and even custom tins with your own design printed on the lid!
With their personal touch, these make perfect gifts or commemorative items for events ♡

What’s more, there’s a wide range of unique Shichimi blends beyond the original!

For example, there’s [Yuzu Shichimi] with a refreshing citrus scent, [Deep-Roasted Shichimi] with rich roasted sesame flavor, [Ramen Shichimi] blended specially for ramen, and [Sansho Shichimi] with a tingling kick of Japanese pepper...

It’s fun to compare the flavors and find your personal favorite ♡

And on their official website, they even have recipes using Shichimi Togarashi, so definitely check them out if you're curious♪

Sweet but spiced ♡ What are [Spice Macarons]?

[Spice Macarons]
1,652 yen (tax included) / 7 pieces

“Spices in macarons!?” These innovative sweets are sure to surprise you ♡
Each one is a luxurious treat with a crispy, almond-meringue shell and a layer of buttercream delicately sandwiched in between.

The flavors? They include all seven Shichimi ingredients: chili pepper, dried orange peel, sesame seeds, hemp seeds, shiso, Japanese pepper, and ginger!

The sweet and spicy balance creates an addictively unique taste that’s perfect for sophisticated palates.

Beautifully presented, they also make lovely gifts or elegant treats for guests ♡
The surprise factor of getting macarons from a Shichimi pepper maker makes them extra special◎

Infused with Shichimi ingredients ♡ Don’t miss their cosmetic series!

[KUMANO Lip Balm]
550 yen (tax included)

Believe it or not, they also offer a line of cosmetics!
Formulated with ingredients inspired by [Shichimi Togarashi], the “KUMANO Cosmetics Series by the 9th generation Esuke Muraga” is perfect for moisturizing and relaxation ♡

Especially great for the dry season, the [KUMANO Lip Balm] is a must-have.

It contains yuzu fruit extract and dried orange peel extract, keeping your lips soft and hydrated.

The retro-style packaging is adorable too—it’s the kind of item that just makes you feel good carrying it ♡
And since it's budget-friendly, it's ideal for treating yourself or as a small gift!

Grab a unique souvenir only Yawataya Isogoro could offer ♡

This long-standing Shichimi pepper maker “Nemoto Yawataya Isogoro” offers not only the classic [Shichimi Togarashi] but also sweets and cosmetics ♡

Of course, you can pick them up when visiting Nagano, but you can also buy them online through their official shop, so definitely take a look!

These slightly unexpected souvenirs are sure to spark interest and be well-received ♡
On your next trip to Nagano, try finding your new favorite!

▶︎ Where to shop in person! Available nationwide ♡

The featured products can be purchased at the following directly operated stores and authorized retailers♪

・Nemoto Yawataya Isogoro Main Store
・MIDORI Nagano Store
・Karuizawa Store (Note: Spice Macarons are not available here)
・Retail locations (Product availability may vary by store. Please inquire directly for specific products.)

▶︎ Available online too ♡

Don’t worry if you missed buying them in person!
Although the product line may differ between physical stores, the official online shop lets you browse everything at your leisure ♡

Perfect for gifting or a treat for yourself—definitely check it out♪

▶︎Click here for the Yawataya Isogoro Online Shop