A Comprehensive Review of Popular Makeup YouTuber Marilyn’s Produced Brand “vim BEAUTY” New Liquid Foundation

Vim’s iconic bulletproof foundation now comes in a liquid formula!

A much-anticipated liquid foundation, the "All Day Moist Liquid Foundation (オールデイ モイスト リキッドファンデーション)" is being launched by the cosmetics brand ‘vim BEAUTY’, produced by makeup creator Marilyn.

This new foundation will officially be available on Thursday, November 21, 2024, at 12:00 PM on the official vim BEAUTY website!

We attended the launch event where Marilyn, the brand’s producer, presented the product highlights and her key focus points. Here's an in-depth review of the product features and usage tips!

What is 'vim BEAUTY'?

Source:Direct Tech Co., Ltd. via PRTIMES

‘vim BEAUTY’ is a cosmetics brand produced by Marilyn, a makeup creator with over 1.23 million YouTube subscribers. Known for its “long-lasting base makeup”, the brand has earned a reputation for its exceptional staying power and professional-level finishes.

The 'Effect Like Finish Foundation Kit' sold out its initial production run of 10,000 units on the same day of release! The summer launch of the 'Keep Confidence Powder' achieved 10,000 units sold in just 54 hours!

Since then, repeat purchases have continued, and in 2024, the total sales of base makeup items surpassed 1 million units, building a strong trust among users.

One of the brand’s features is its commitment to being “easy to use for everyone”, ensuring consistent quality regardless of who uses it. Marilyn herself shares tips on how to use each item on social media, which is a favorite feature for fans.

Fans often recommend vim products to each other. At the new foundation’s launch event, Marilyn shared her joy, saying, “I’m so happy that vim is now one of the ‘products people recommend to others.’ When I see people enjoying the products, it inspires me to create even better ones.”

Discover the New Liquid Foundation!

All Day Moist Liquid Foundation
（オールデイ モイスト リキッドファンデーション）
Available in 3 shades / 30ml / ¥3,190 (tax included)

The newly released "All Day Moist Liquid Foundation" offers high coverage for areas of concern while delivering a lightweight, natural finish. It creates the illusion of bare skin with its smooth liquid formula.

Marilyn shared that while she has previously focused on “extremely high coverage that doesn’t budge,” she developed this foundation with a new perspective as she grew older: “Honestly, I want to look younger,” she laughed. “I wanted a finish that makes me look beautiful and youthful in any situation.”

This next-generation liquid foundation combines trusted long-lasting performance with a skin-like finish, designed to satisfy even the most loyal fans of vim products.

Marilyn’s Half-Face Makeup Demo

During the launch event, Marilyn demonstrated the foundation’s application on half of her face.

She began by prepping her skin with a primer to fill in pores, layering a blue base underneath, and then applied the new liquid foundation with a damp sponge.

Here’s how it looked on one side of her face:

It covers areas of concern while maintaining a lightweight feel! The skin tone appears perfectly even!

The finish is a natural “semi-luminous” texture that isn’t overly matte or dewy but beautifully balanced.

Vim’s Sponge is Amazing Too!

By the way, the sponge used is also from vim BEAUTY! The “Soft Touch Wide Puff” is a thick, soft sponge that evenly and easily applies any foundation for a flawless finish.

This sponge is offered as a limited-edition free gift for purchases of ¥5,000 or more (excluding shipping) on the official site, including the new foundation. Don’t miss out!

Hands-On Review: Steps to Create a Flawless Look

Following Marilyn’s steps demonstrated at the event, I tried the liquid foundation myself and here’s the report!

After skincare, I applied a primer to areas prone to pore issues.

Then, I applied the new liquid foundation.

I spread it lightly with my fingertips and used a damp sponge to blend it over my entire face.

The result without any powder… stunning!

“It feels like my skin can breathe.” The lightweight texture and plump finish made my skin appear bouncy and fresh.

Despite a tricky weather day—cold mornings, warm afternoons, and humid evenings—the foundation stayed intact all day! No creasing or dullness even after hours!

This high adhesion and long-lasting performance are truly impressive. It’s a must-try product!

*Individual results may vary

Achieve Dream Skin with Vim’s Liquid Foundation!

What do you think? This liquid foundation delivers a lightweight finish that creates the illusion of bare skin—it’s truly impressive!

The "All Day Moist Liquid Foundation" will be available on the official vim BEAUTY website starting November 21, 2024, at 12:00 PM.

Additionally, the blue primer used by Marilyn at the event will be released as vim’s first limited-edition Christmas coffret! The pearl-infused texture was stunning—I’ll share more details in a separate article once I get my hands on it!

▷vim BEAUTY official site: Click here