upink’s Spring Makeup: “Natural Glow” Base & New Cool-Tone Lip Color Launching on 3/14!

The highly anticipated makeup base "Glow Lasting Base" and the new shade "03 Berry" of the popular lip product "Addict Mellow Lip" from Yuki Kashiwagi's cosmetic brand "upink" are finally here! Nationwide release starts on March 14, 2025 (Friday)!

A primer that gives your skin a natural glow and a sweet-and-tangy berry red lip shade that's perfect for cool-toned skin—both are must-haves! 

The Long-Awaited Makeup Base from upink!

Glow Lasting Base SPF25 / PA++ / 1,540 yen (tax included)

The "Glow Lasting Base" is a primer that keeps your skin moisturized without feeling sticky.  It blurs pores and fine lines, creating a smooth and flawless finish, making it easy to achieve a natural, radiant look.

With high-moisturizing ingredients like Aloe Vera Leaf Extract & Sagarame Extract, this primer helps prevent dryness and ensures your makeup stays put throughout the day!

Check Out the Shade!

The new shade features a soft beige color with fine pearls that gently brighten your skin! It enhances your natural glow, leaving your complexion looking luminous. Plus, it pairs perfectly with upink's "Cover & Glow Cushion" for an even more flawless, radiant finish! 

Yuki Kashiwagi

"I designed this color to provide a natural correction while enhancing your skin with subtle pearl particles. It works especially well when used with upink's Cover & Glow Cushion!"

upink’s Best-Selling Lip Product Now Comes in a “Sweet & Tangy Berry Red” Shade! 

Addict Mellow Lip / 3 shades (1 new shade)
1,210 yen (tax included)

The beloved "Addict Mellow Lip" features a unique gel film formula that keeps the shine and color intact for hours.  It reacts with the moisture in your lips, ensuring long-lasting, beautiful color that won’t fade easily. 

Thanks to the perfect balance of oils and wax, this lipstick glides on smoothly. Plus, it's enriched with four moisturizing ingredients—including squalane and olive fruit oil—leaving your lips soft, plump, and hydrated! 

Check Out the New Shade: "03 Berry"!

For the first time in about a year and a half, upink is introducing a brand-new shade—"03 Berry." This berry red with a hint of cool tones brightens your complexion, enhancing both radiance and vibrancy.

If you’ve ever thought, “Red lipstick is too bold for me…” or “I need a shade that suits cool-toned skin!”, this is the perfect color for you!  It’s an effortlessly chic shade that’s great for daily wear and instantly elevates your look. 

Yuki Kashiwagi

"This is a must-have shade for cool-toned skin! It naturally enhances both radiance and warmth. Compared to 01 Cherry, it's more subtle and blends seamlessly with any makeup look. Definitely give it a try! "

Switch to a Glowy, Effortless Spring Makeup Look! 

The "Glow Lasting Base" delivers a natural, luminous complexion while keeping your makeup fresh all day. Meanwhile, the new "03 Berry" shade of "Addict Mellow Lip" enhances your skin tone with a sweet and tangy berry red—perfect for spring looks! 

Both products are expected to sell out fast! If you're interested, be sure to check them out ASAP! 

Source: Rainmakers PRTIMES