Number_i Appears ♡ The New “Cool SEKKISEI” Commercial Is Finally Out! Win Limited Edition Items in the Campaign♪

In the summer of 2025, the new standard of refreshing skincare, “Chilled SEKKISEI”, is making headlines! And now, a brand-new CM starring Number_i (Shō Hirano, Yūta Jinguji, and Yūta Kishi) is here!
The three, wrapped in a sensual and cool aura of clarity, reveal the secrets of beautifully chilled skin♡

Cool love for summer skin. Be enchanted by the world of “Chilled SEKKISEI” brought to life by Number_i♡

The new TVCM “i Bright. – Cool love for summer skin –” airs nationwide starting Monday, June 30. Just like gently placing ice on hot skin, the luminous and refreshing glow of Number_i is sure to captivate you♡

Set to the track “Romeo & Juliet” produced by Jinguji, the new CM synchronizes the coolness of ice and chilled lotion with the trio's radiant clarity. With a message that says, “Turn hot days into beautiful ones,” the visuals alone bring a cooling sensation just by watching.

[Exclusive Interview with Number_i♡] “Cool love for summer skin.” What did they think after trying “Chilled SEKKISEI”?

In conjunction with the release of the new “i Bright. – Cool love for summer skin –” CM for SEKKISEI, a special interview with Number_i (Shō Hirano, Yūta Jinguji, and Yūta Kishi) was published!

◆ Highlights of the CM

• Jinguji: The “transparency and glow of ice” came out so beautifully—I think we really captured that cool-beauty vibe.
• Hirano: It turned out super cool. I hope people feel refreshed and comfy when they watch this CM on a hot day!

◆ When do you feel summer skin damage?

• Jinguji: When I’m riding my bike—direct sun and reflected heat from the asphalt. I try to be mindful to avoid sunburn or dark spots.
• Hirano: I feel like dryness from air conditioning really damages my skin.
• Kishi: After live shows or when I’m sweaty—I crave moisture like crazy.

◆ Impressions of using “Chilled SEKKISEI”

• Hirano: Oh wow, it’s like cold ramen! (laughs)
• Kishi: Cold ramen for real. (laughs)
• Jinguji: Ohh, that feels so good! Perfect for summer! It’s amazing. Especially after sun exposure or when your body feels overheated.

All three were thrilled, exclaiming “So cold!” and “Feels great!” after trying the chilled lotion.

They praised “Chilled SEKKISEI” for its non-sticky, lightweight texture—perfect for sweaty seasons. “I want to use it all over,” “Recommended for men too!”

▼Watch the interview video here

What is “Chilled SEKKISEI”?

Praised by Number_i, “Chilled SEKKISEI” is a summer-only skincare style where you chill your SEKKISEI lotion or gel in the fridge before use. Its icy-cool sensation calms heated skin while delivering hydration deep into the skin.

[New Release] Medicated SEKKISEI Brightening Multi Gel [quasi-drug]
80g / ¥3,300 (incl. tax)
★ Launching July 1, 2025 (Tue)! A whole new gel experience—usable straight from the freezer♪

This year brings a new item: the “Brightening Multi Gel” that can even be chilled in the freezer! Its smooth, melting texture blends into the skin, delivering double care to prevent dark spots and roughness♡

When the summer heat makes skincare feel like a chore, cool down and glow up with “Chilled SEKKISEI”♡

Only This Summer♡ Lavish Number_i × SEKKISEI Giveaway Campaign Now Live!

While caring for your skin with “Chilled SEKKISEI”, score limited-edition items only available here♡ This campaign is a must-see for Number_i fans and skincare lovers alike!

Choose from Two Gift Options

Course A (3,000 winners)
Includes a message card from Number_i!
“SEKKISEI Bright Hair Turban (White or Navy)”

Course B (500 winners)
SEKKISEI 3-Piece Skincare Set
(Face Wash, Lotion, Multi Gel)

* Choose one of the courses when applying♪

How to Apply & Application Period

Purchase at least one eligible “Medicated SEKKISEI Brightening Series” product at stores or online (trial sizes excluded).

Submit a photo of your receipt and required info via the campaign entry form!

◾️ Entry Period: July 1, 2025 (Tue) 10:00 – August 29, 2025 (Fri) 23:59

Check the official campaign site for more info and to apply♡

▶︎ Click here for the i Bright. Campaign Special Site

Massive Visual Takeover in Omotesando & Osaka Umeda♡

Giant ads of “Chilled SEKKISEI × Number_i” are now on display in Omotesando (7/7–7/21) and Osaka Umeda (7/21–7/27)! The trio’s cool-beauty visuals light up the city—making them the photo spots of the summer!

▼ Tokyo (Omotesando)

• 【Period】 July 7 (Mon) ~ July 21 (Mon/Public Holiday)
• 【Location】 “Omotesando Hills Outdoor Media Jack”

▼ Osaka (Umeda)

• 【Period】 July 21 (Mon/Public Holiday) ~ July 27 (Sun)
• 【Location】 “Hankyu Osaka Umeda Station ”

Cool your skin and soul this summer with “Chilled SEKKISEI”♡

Whether it's sticky skin on hot days or sunburned nights, “Chilled SEKKISEI” brings refreshing moisture and a boost of clarity to both skin and spirit♡

With the “cool love” delivered by Number_i, let’s make this summer more beautiful—and more comfortable—together.

Source: KOSE Corporation Clean Brand Division | PR TIMES