Popular Korean Lifestyle Brand “second morning” x Sanrio Characters Dream Collaboration♡ Japan-Exclusive Items Launching on November 8! Special Gifts for Early Customers!

On Friday, November 8, 2024, a much-anticipated Japan-exclusive collection featuring a collaboration between the popular Korean lifestyle brand Second Morning and Sanrio Characters is launching!

In this collection, the cute and laid-back world of "Second Morning" merges with Sanrio characters, offering a lineup of 20 adorable items, including stationery and lifestyle goods.

It's a first-come, first-served chance to grab a limited-edition novelty gift, so don’t miss out♡

What is "Second Morning"?

"Second Morning" is a lifestyle brand that originated in Seoul, South Korea in 2017. The name expresses a desire to "find a bit of happiness in everyday life."

Its characters, like the lemon "Lemoni," the sweet potato "Kogumi," and the apple "Apple," are charmingly illustrated in a casual and whimsical style♪

This brand has become hugely popular, especially among young women in their 20s, not only in Korea but also in Japan and Taiwan, where they frequently hold POP-UP events.

▷Second Morning Instagram: @second_morning

Japan-Exclusive Items from the Sanrio Collaboration♡

This collaboration features six beloved Sanrio characters — "Hello Kitty," "My Melody," "Pochacco," "Pompompurin," "Cinnamoroll," and "Kuromi" — alongside Second Morning's characters in cute designs that capture the essence of both worlds.

The lineup includes 20 charming items such as stationery, plush keychains, and tumblers — perfect for everyday use.

Don't Miss Out on the Limited-Edition Novelties!

Purchasing items from this collaboration gives you a chance to receive exclusive novelty gifts on a first-come, first-served basis! Depending on your purchase amount, you'll receive a Second Morning × Sanrio Characters original sticker or hand towel as a gift.

• For purchases over 1,000 yen (tax included), receive one random original sticker (from three designs)♪
• For purchases over 10,000 yen (tax included), get one random original hand towel (from two designs)!

Supplies are limited, so be sure to check early if you want one♡

Release Date and How to Purchase

The collection will be available from 8:00 PM on Friday, November 8, 2024, on the official Moim online store! Additionally, starting Tuesday, November 12, it will be available at a POP-UP STORE event at Laforet Harajuku.

The POP-UP STORE is a perfect opportunity to see the items in person, making it a must-visit spot for fans.

Details about the launch date on the official Rakuten store and other information will be announced on Moim’s Instagram, so follow the official Instagram for the latest updates!

Feel the Joy of Second Morning × Sanrio Characters Items♡

The cute and easygoing world of "Second Morning" combined with Sanrio characters is truly a dream collaboration. With a wide range of items from stationery to lifestyle goods, everything is designed for everyday use♡

These items are Japan-exclusive, so make sure to check them out!

For more details and to make a purchase, visit the official Moim website▷https://www.moim.jp