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Sanrio Collaboration × INTO U: Limited Mud Lipsticks & Glossy Cheeks Featuring Pompompurin & Cinnamoroll Launch on 12/10

The popular "mud lipstick" cosmetics brand INTO U has teamed up with Sanrio's beloved characters "Pompompurin" and "Cinnamoroll" for a special collaboration!

Starting Tuesday, December 10, 2024, these limited-edition products will be available in variety shops nationwide ♡

With adorable packaging, exclusive limited-edition colors, and cosmetics that pack in all the "cuteness" adult women adore, this collection is a must-see♪

Enhanced "Mud Lipstick": The "Super Matte Lip & Cheek Mud"

INTO U Fluffy Matte Lip & Cheek Mud / ¥1,430 (tax included)
Available in 3 limited-edition shades

The "mud lipstick", with over 42 million units sold, has evolved into the new "Fluffy Matte Lip & Cheek Mud."

This item was specially created for the collaboration, featuring a unique mud-like texture. It provides a soft, airy color that feels like nothing you've tried before—a new sensation in lip & cheek cosmetics.

Not only does it offer intense color payoff and long-lasting wear, but its creamy texture also smooths over lip lines. This multifunctional product can be used as lipstick, blush, or even eyeshadow.

Available in 3 shades ♡

L-FM01 Waku Waku Cherry

A deep cherry red that gives a sophisticated look.

FM01 Mochi Mochi Pink

A charming pink shade that makes you want to turn heads, balancing cuteness with elegance ♡

FM02 Niko Niko Apricot

A natural apricot shade that adds a healthy flush to your complexion.

Glowing Hydration for Your Skin ♡ The "Fluffy Cushion Blush"

INTO U Fluffy Cushion Blush / ¥1,430 (tax included)
Available in 3 limited-edition shades

The "Fluffy Cushion Blush" lets you add a rosy glow with just a few dabs.

Its compact case includes a mirror and puff, making it perfect for touch-ups on the go! The packaging, featuring designs of Pompompurin and Cinnamoroll, is irresistibly cute and sure to brighten your day ♡

Available in 3 shades ♡

L-FB01 Joyful Peach

A peach shade that gives a natural flush and soft impression.

FB01 Sweet Lavender

A lavender shade that enhances transparency while adding a touch of sweetness and delicacy.

FB02 Sunny Apricot

An apricot shade that gives a healthy glow and shine to your skin.

Get the Perfectly Adorable Winter Makeup with "INTO U" × Sanrio's Limited-Edition Collection ♡

With the collaboration between Pompompurin & Cinnamoroll, the new "INTO U" cosmetics bring satisfaction in both looks and functionality!

Since they're limited edition, be sure to add them to your winter makeup collection ♡

Image credits: Reach Co., Ltd.

INTO U × Pompompurin & Cinnamoroll

Release Date: Tuesday, December 10, 2024※Excluding some stores. The release date refers to the manufacturer's shipping date, and availability may vary by store.
Available at: Variety shops nationwide in limited quantities
Official Website: https://into-u.jp
Official Instagram: @intou_new_official_jp

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