【Nagano Souvenir ♡】Relaxing Tea Time with “Raichō no Sato” Baked Sweets from Shinshu ♪ The Original Goods Are Adorable Too ♡

When it comes to classic souvenirs from Nagano and the Shinshu region, Tanakaya's "Raicho no Sato" is a must-have♡

This long-selling baked sweet has been loved by locals for over 50 years since its release in 1972!

This East-meets-West treat features crispy European-style wafers sandwiched with smooth cream—perfect as a souvenir or gift that’s guaranteed to please◎

In this article, we’ll dive into the delicious charm of "Raicho no Sato" and even take a look at some irresistible merchandise that will make you want to grab one for yourself♡

Crispy wafers × creamy filling♡ The classic "Raicho no Sato"

"Raicho no Sato" is inspired by the rock ptarmigan, a nationally protected species in Japan.

The bird lives in the Northern Alps at altitudes around 3,000 meters, and its adorable, waddling figure delights hikers who catch a glimpse of it♡

Because it's based on such a charming bird, this sweet naturally evokes memories of Nagano’s scenery and fresh mountain air—making it the perfect souvenir!

With crispy European-style wafers and mellow cream in the center, "Raicho no Sato" is easy to eat in bite-sized pieces. The light texture and balanced sweetness are simply perfect♡

Each piece is individually wrapped, making them great for sharing. They pair wonderfully with coffee, tea, or even green tea◎

Whether you're on a break at the office or relaxing at home with tea, this sweet offers a comforting treat for any moment.

The illustration of the rock ptarmigan on the packaging of "Raicho no Sato" is actually a work by a local artist named Ranzan Seki.

With the heartfelt wish of “creating a beloved treat that, like the rock ptarmigan quietly living in the mountains since the Ice Age, will be loved by everyone,” the retro-style design adds to its charm◎

Even more, you’ll find an original bird-themed bookmark inside the box♡
This sweet has a touch of luxury, making it perfect as a thoughtful gift.

It’s also available in a variety of sizes, so you can choose the right one depending on the occasion♪

	Contents	Price (incl. tax)
	9 pieces (Mini)	¥810
	16 pieces (Small)	¥1,188
	25 pieces (Large)	¥1,728

Adorable merchandise inspired by the rock ptarmigan♡

Rock Ptarmigan Carabiner Ring
¥990 (tax included)

"Raicho no Sato" isn’t just about sweets!
Tanakaya also offers original rock ptarmigan-themed merchandise, and the most popular item is the "Rock Ptarmigan Carabiner Ring"♡

The size is just right to attach to bags, keys, or pants—practical and adorable◎
It faithfully replicates the design of the sweet in fine detail!

Winter Edition Carabiner
¥1,100 (tax included)

And now, there’s even a winter-only edition!
In winter, the rock ptarmigan’s feathers turn pure white, and this special design captures that transformation♡

These seasonal items are irresistible for collectors.
It’s a limited edition item, so don’t wait too long if you’re interested♡

If you're visiting Shinshu, don’t miss "Raicho no Sato" and its goods♡

At Tanakaya, you’ll find not only the beloved European-style baked sweets "Raicho no Sato", but also a wide range of original merchandise♪

They’re available in Nagano and online, so be sure to check them out!

▶︎ Get them in-store♡

The products we introduced are available at the store below and at major souvenir shops in Nagano Prefecture♪
You’ll also find a cute lineup of rock ptarmigan goods in-store, so be sure to stop by if you're nearby♡

Address: 1577 Omachi, Omachi City, Nagano Prefecture
https://www.raicyonosato.jp/shop.html

▶︎ You can also buy online♡

No worries if you missed them while visiting!
You can shop for "Raicho no Sato" sweets and related goods online too♪

▶︎Click here for Tanakaya’s online shop