Enjoy Dancing with Characters in “Neo” Yukata at Puroland Neo Summer Festival II – Limited-Time Event from July 11!

From Friday, July 11 to Tuesday, September 2, 2025, Sanrio Puroland will host the limited-time event “Puroland Neo Natsu Matsuri II”! A retro-modern fusion of Showa/Heisei nostalgia and glittering neon vibes, the upgraded "Neo Ennichi" is making a dazzling return ♡

From photo spots and workshops to dance events with characters dressed in summery costumes, there are plenty of interactive experiences to stimulate all five senses.

We’re giving you an in-depth look at this must-see summer event for fans!

The entire venue transforms into a festive wonderland ♡ Neon x Retro decorations create Insta-worthy photo spots!

At the 3rd floor entrance of Puroland, a colorful photo spot decorated with lanterns and glowing neon awaits! The charming retro aesthetic throughout the venue will make you feel like you've time-traveled back to the Showa or Heisei era.

Capture lots of summer memories with photos alongside characters in a festive setting.

Enjoy the blend of neo and retro vibes ♡ A new take on the “Neo Ennichi” festival experience

The “Neo Ennichi” at the 1F Entertainment Hall features two types of traditional festival booths: the retro-style “Kawaii Ennichi” with nostalgic games and the tech-savvy “Digital Ennichi” with modern interactive experiences!

Collect six tickets by participating in games and get a chance to win a big plush toy in the “FURYU Lucky Chance” raffle.

Kawaii Ennichi

Enjoy classic festival games like pinball and ring toss with a twist—they come with a hologram can badge! There are 13 different original badge designs available, given out randomly depending on the game.

Digital Ennichi

At the “Neo Karakuri Yashiki” game, launch digital fireworks into a neon night sky! You can also score one of 10 limited-edition character-themed drink stirrers featuring summer event costumes.

■ Participation Fee: ¥800 per game (cash only)

Create your own character! Try the “Hoppe-chan Squeeze Workshop” ♡

The super popular character [ほっぺちゃん (Hoppe-chan)] joins for the first time in a special hands-on workshop! After making your one-of-a-kind “Hoppe-chan,” you get to take it home with an original card.

Don't miss the “Sanrio Characters Hoppe-chan Silicone Strap,” available exclusively to workshop participants!

■ Location: 1F Entertainment Hall
■ Reception Time: 30 minutes after hall opens to 4:00 PM
■ Participation Fee: ¥2,500 (cash only / make 2 pieces)

Join the characters for a neon Bon Odori dance at the “WA☆SHOWI BEAT! Photo Session”♪

Dance along in a glowing neon setting with Hello Kitty, Kuromi, and friends at the “WA☆SHOWI BEAT! Photo Session,” where you can experience a next-level Bon Odori!

After the show, enjoy a special photo session to capture unforgettable memories. With a rotating cast of characters, each visit offers a new experience!

■ Location: 1F Neo Stage & Wisdom Tree Stage
■ Characters (random): Hello Kitty, Dear Daniel, Cinnamoroll, Kuromi, My Melody, Pompompurin, Usahana, Badtz-Maru, Tuxedosam, Hangyodon

Don’t miss the limited-time greetings! Meet characters in “Neo Yukata” outfits ♡

The “Special Greeting” and “Welcome Greeting” events feature characters in adorable “Neo-style” yukata! Snap summer memories with these exclusive outfits only seen here.

■ Location: 1F Event Corner
■ Advance reservation required & paid event (See official website for details)

Try them all! Yatai-inspired gourmet treats with a Puroland twist

Restaurants throughout the venue will offer a wide selection of limited-time yatai-style foods!

• NEO Lightbulb Drink II ¥1,200 each

• Gudetama’s Chilled Shaved Ice-style Mont Blanc Parfait ¥950
  Super cute and photogenic treats that you'll want to post everywhere ♡

Can’t resist the Showa vibes ♡ Tons of retro goods too!

Check out the special limited-edition goods inspired by Puroland’s retro theme!

• CD-style Keychains (6 designs) ¥990 each

• Stickers (13 designs) ¥418 each
  
  

These nostalgic designs featuring Sanrio characters will charm fans of all generations.

Experience the retro-meets-neon “Neo Natsu Matsuri” only at Puroland ♡

Puroland’s summer event “Neo Natsu Matsuri II” is a one-of-a-kind festival where retro aesthetics and modern cuteness come together for a fresh take on the classic Ennichi.

With neon-lit games, character dance shows, workshops to create your own character, and more, it’s a multi-sensory experience filled with summer vibes.

Come make unforgettable summer memories with characters in limited-time yukata outfits—an experience only possible at Puroland ♡

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