SpongeBob × PLAZA Limited Promotion Starts on June 27♡ Adorably Cute Summer Goods with an Ice Cream Theme!

From Friday, June 27 to Thursday, July 17, 2025, the nationwide PLAZA and MINiPLA stores will be hosting the annual summer SpongeBob SquarePants promotion: “Everything’s better with ice cream!”

This year’s theme features the beloved ice cream bar “Goofy Goober,” adored by SpongeBob and Patrick ♡
Surrounded by ice cream, the two characters appear in adorable designs across a wide array of PLAZA-exclusive plush toys, accessories, and novelty items that are perfect for getting into the summer spirit!

SpongeBob becomes ice cream!? A colorful and cute collection is here ♡

With SpongeBob transformed into ice cream and surrounded by sweet treats, these irresistibly charming designs will make you want to grab them all!

From plushies and cushions to stationery, hair accessories, jewelry, lunch goods, and T-shirts… every piece in this lineup is packed with PLAZA’s signature playful vibe and on-trend appeal ♡

Pick up the must-have items!

PLAZA & MINiPLA Exclusives

• Bean Doll ICE SpongeBob / Patrick - ¥2,970 each

• Blanket-in Cushion ICE - ¥4,480

• Tissue Case Gary - ¥3,520

• Hair Turban Goofy Goober - ¥2,310 each

• Hair Turban Gary & Snailie - ¥2,970

• Sundae Pouch - ¥1,760

• Ball Chain Mascot (Triple Ice Cream / Gary) - ¥1,760 to ¥1,980 each

• 6-Piece Earring Set ICE - ¥1,200

• Biscuit Bottle - ¥864

• T-shirts (Ice Cream / Checker Sundae) - ¥4,290 each

• Goofy Goober Cap (Ivory / Pink) - ¥3,850 each

PLAZA & MINiPLA Early Exclusives

• (Left) Bean Doll Sandy - ¥2,750
• (Right) Plankton - ¥1,540

*All prices include tax.

Don’t miss out on these exclusive gifts!

■【In-Store Exclusive】Name Badge
Starting June 27 (Fri), customers who spend ¥3,000 (tax included) or more and are full PLAZA PASS members will receive a limited “SpongeBob Name Badge” (not for sale), while supplies last!

■【Online Exclusive】Ice Cream Spoon
When you shop on the PLAZA Online Store and spend ¥5,500 (tax included) or more, you’ll receive a special “SpongeBob Ice Cream Spoon” (not for sale) ♡

*One gift per transaction.

*Limited quantities available. First-come, first-served.

Don’t miss out on SpongeBob’s summer goods!

These SpongeBob items, themed around ice cream, aren’t just cute—they’re made to make summer even more fun ♡
From exclusive PLAZA items to limited-time gifts, demand will be high! Be sure to check out your nearest store or the online shop early.