Number_i Becomes the New Brand Muse for “SEKKISEI” ♡ Captivating with Radiant, Clear Skin in New TV Commercial!

The popular skincare brand from KOSÉ, “SEKKISEI”, is celebrating its 40th anniversary and has appointed the global artist group Number_i (featuring Shiyoh Hirano, Yuta Jinguji, and Yuta Kishi) as its new global brand ambassadors!

The trio’s charm is showcased in the new TV commercial, “i Bright. - This Skin Faces Forward.” set to air on November 7.

Don’t miss the behind-the-scenes stories from the commercial shoot and interviews where they share their skincare insights—a must-read for fans!

Number_i Appointed as New Global Brand Ambassadors for SEKKISEI!

To mark SEKKISEI’s 40th anniversary, the brand has selected the artist group Number_i (Shiyoh Hirano, Yuta Jinguji, Yuta Kishi) as its new global ambassadors.

Number_i, beloved across generations and genders for their exceptional performances, will bring their clear radiance and powerful message to audiences through a new nationwide TV commercial.

New TV Commercial “i Bright. - This Skin Faces Forward” Showcases Number_i’s Appeal

This dreamlike commercial, themed around “This Skin Faces Forward,” captures the three members of Number_i with a look that conveys their unwavering determination and conviction.

Featuring the new SEKKISEI Brightening Essence Lotion, the commercial highlights their radiant, translucent skin. Fans will be mesmerized by the stunning visuals!

Featuring a Song Produced by Number_i♪

The commercial uses “iLY”, a track from Number_i’s first full album No.Ⅰ, which was produced by the three members. The song perfectly complements the enchanting world depicted in the ad.

The glimmers of light and water accentuate their transparent beauty even further!

Number_i Discusses “Moments to Shine” and “Ideal Skin”

In a post-shoot interview, the members of Number_i talk about “moments they want to shine” and their “ideal skin.” Their relatable conversation resonates with women in their 20s ♡

When Do You Want to Shine the Most?

Jinguji: “Standing in front of fans and ‘shining’ is something we’re always conscious of.”

Hirano: “That’s definitely the top priority. I always want to be ‘i Bright.’”

Highlights of the New Commercial?

Jinguji: “They brought in water to reflect from the ceiling, creating a truly beautiful atmosphere.”

Hirano: “Absolutely! And with the message ‘i Bright,’ we wanted to convey our intent, determination, and convictions through this commercial.”

Kishi: “It’s about showing bright and beautiful skin, which really comes across, doesn’t it?”

What’s Your Ideal Skin?

Jinguji: “Personally, I’d love that ‘translucent glow’ that makes my face look bright.”

Kishi: “I totally get that!”

Hirano: “I have really dry skin, so I dream of having a dewy, plump, radiant complexion.”

How Was Using SEKKISEI Brightening Essence Lotion?

Hirano enthusiastically shared, “The texture is so smooth, and it absorbs right into the skin!” He also loved the relaxing fragrance.

“I feel like using it after a bath or a performance,” he said, while Kishi also added, “The light, refreshing feel is fantastic!”

▼Check out the SPECIAL MAKING & INTERVIEW on YouTube♡

Don’t Miss the Campaign to Win Number_i Goods with a Message Card!

Purchasing selected products enters you into a lottery where 3,000 winners will receive a SEKKISEI Bright Towel Handkerchief with a Number_i message card!

These special items come with an initial embroidery of your choice from A to Z, making it a must-have for fans ♡

Be sure to participate during the campaign period for a chance to win!

New Advertisements for Number_i Are Appearing Nationwide♡

Starting November 6, Number_i’s new visuals will be displayed at locations across Japan, including Haneda Airport, Omotesando, and Osaka (Umeda). A massive banner will be showcased at Haneda Airport’s Terminal 3, and from November 15, a special SEKKISEI x Number_i ad takeover will happen in Omotesando!

Be sure to check out their stunning, transparent visuals throughout the city ♡

Experience the “Translucent Glow” with SEKKISEI and Number_i!

Why not achieve the translucent glow that Number_i represents with the newly refreshed SEKKISEI Brightening Essence Lotion?

Perfect for women in their 20s, this product provides deep moisture and brightening care, helping to combat dryness this winter. Enjoy creating beautiful skin this season, along with spotting Number_i’s ads around the city ♡