【A Beloved Hakata Souvenir ♡】The Iconic “Niwakasenpei” by Shinonodo, Loved for Over 100 Years with Its Signature Eyes

When it comes to classic souvenirs from Fukuoka and Hakata, the "Funny Face Crackers" are a must!

With its iconic big eyes and a unique design shaped like a traditional comedic mask, this charming treat from the long-established Toundo confectionery has been loved for over 100 years ♡

Interestingly, the term used here is “senpei” instead of the more common “senbei.” Typically, rice-based crackers are called “senbei,” while those made with wheat flour, like these, are called “senpei.” Even the sound of the name has a uniquely cute Hakata vibe, doesn’t it? ♡

Today, we’re diving deep into the charm of these beloved Funny Face Crackers, loved by both locals and tourists alike!

A Hakata Classic for Over 100 Years ♡ Sweet and Gentle “Funny Face Crackers”

These humorous crackers are shaped like the half-mask used in the traditional Hakata performance art "Niwaka" — and that's where their name comes from ♡

Made with premium wheat flour and plenty of eggs, they're baked to a golden brown,
offering a crispy texture and a rich egg flavor that’s absolutely delicious!

The crackers come in two sizes— extra-large and small!
The rounder ones contain extra egg, making them even more fragrant and crisp ♡

The packaging also varies depending on the size and quantity, which is another fun detail◎
The retro and quirky designs make them perfect for souvenirs or small gifts!

Funny Face Crackers – Extra-large, 3 pieces
648 yen (tax included)

Funny Face Crackers – Small, 3 pieces × 4 boxes
648 yen (tax included)

Funny Face Crackers – Small, 24 individually wrapped pieces
1,296 yen (tax included)

Addictive Spicy Flavor ♡ “Sorry-Not-Sorry Spicy Crackers”

With a playful name and a punchy flavor, the “Sorry-Not-Sorry Spicy Crackers” are impossible to forget ♡

The irresistible spicy kick comes from the perfect yuzu and cod roe combo♪
These adult-friendly crackers are perfect not only as a snack, but also paired with your evening drink ♡

Available in two options: a 12-piece pack (540 yen) and a larger 30-piece pack (1,080 yen). Whether you're gifting or keeping them for yourself, you'll want both ♡

Make Eye Contact in Hakata ♡ “Funny Face Crackers”

At Toundo, the famous Hakata confectionery shop, you’ll find everything from the original Funny Face Crackers to the spicy and addictive Sorry-Not-Sorry Spicy Crackers ♡

They’re available not just in-store when visiting Hakata, but also online via the official shop — so you can enjoy them even without a trip!

With such a quirky look, they're super Instagrammable too! As a souvenir, they’re sure to get people talking ♡

There are even special collaboration products with characters, so be sure to check them out if you’re interested♪

▶︎ Where to Buy In-Store ♡

You can find these crackers at the following locations♪

◾️Hakata Station Ming Store
◾️Iwataya Fukuoka Main Store
◾️Daimaru Fukuoka Tenjin Store
◾️Fukuoka Mitsukoshi
◾️Hakata Hankyu

▶︎ Also Available Online ♡

No worries if you miss them while in Hakata ♡

In addition to the featured crackers, the online store offers a full lineup of sweets — be sure to check it out♪

▶︎Shop from the official website here