Heartwarming Iwate Souvenir: Classic Nambu Senbei and Addictive New Chocolate Nambu

When it comes to souvenirs from Iwate, it has to be the classic rice crackers♡
Their simple, nostalgic flavor brings a sense of comfort and warmth — a staple snack from Iwate.

These rice crackers are made by a long-beloved local confectionery brand, Iwateya.
They don’t just stick to traditional flavors — they've also created new delights like Choco Rice Crackers, combining chocolate and rice crackers♡

In this article, we’re introducing Iwateya’s long-selling rice crackers, and a spot where you can even try making your own — the fun and delicious Rice Cracker Village♪

Feel the comfort of gentle, simple flavors...♡ Iwateya’s Rice Crackers

These rice crackers are known for their warm, rustic flavor — a classic snack from Iwate♡

Each bite offers a gentle wheat aroma and nutty sesame flavor, with a comforting toastiness and nostalgic taste…♡
Just one bite feels like your heart is melting into peace♪

Bringing back those original flavors is Iwateya’s Grandma Series♡
Classic flavors like sesame, peanut, and soy sauce have been loved by locals for over 70 years.

The retro-cute packaging makes them perfect not only for yourself but also as gifts or souvenirs♪

Addictive crunch ♡ Choco Rice Crackers

Iwateya is also creating a buzz with chocolate-based sweets that break away from the “simple” image of traditional rice crackers♡

The sweetness of chocolate and the toasty flavor of crackers create a perfect match,bringing a sense of delight and surprise with every bite — a new staple from Iwate.

Crushed Peanut Crackers ♡

864 yen (tax included) / 10 pieces

These bite-sized sweets feature crushed peanut rice crackers covered in smooth pure chocolate — introducing Choco Rice Crackers♡
The crunchy texture and sweet-savory flavor are so addictive. A popular limited-edition treat available from winter to spring!

Individually wrapped and packed in a cute box — perfect as a reward for yourself or as a thoughtful gift♪

Melty white chocolate ♡ Soaked Rice Crackers

432 yen (tax included)

This moist-style snack is made by soaking popular broken rice crackers with white chocolate♡
The gentle sweetness and nutty aroma create a slightly grown-up “Japanese-style chocolate” flavor.

Packaged in a convenient bag, it's perfect as a casual treat for yourself♪

For the serious sweet tooth ♡ Choco Rice Cracker PREMIUM Series

Taking “rice crackers × chocolate” to the next level, Iwateya’s premium sweet line Choco Rice Cracker PREMIUM is here♡

One highlight from the series is the star-shaped Star Peanuts, featuring chocolate-coated mini peanut crackers.

The crunchy texture and nutty flavor are addictive — and the cute look is a bonus♡

Another must-try is the chocolate bar-style Tablet Chocolate.

This premium bar blends sesame rice crackers crushed to under 3.06mm into rich chocolate.
Flavors include locally sourced salt, Uji matcha, and spices — offering a refined, adult twist.

The harmony of rich chocolate and toasted cracker flavors makes this “slightly luxurious” sweet perfect as a stylish souvenir or indulgent treat for yourself♡

Try making your own! What’s Rice Cracker Village?

If you want to explore rice crackers even more, head to Rice Cracker Village in Ninohe, Iwate♡
This facility, located next to Iwateya’s headquarters, is a rice cracker theme park where you can tour, make, and shop!

One of the highlights is the chocolate workshop and shop, “2door”♡
You can watch sweets being made through glass, and even enjoy exclusive desserts at the on-site café.

Whether you're a sweets lover or just visiting Iwate, it’s the perfect spot to stop by♪

▶︎ Want to buy in-store? Check these out ♡

All the products introduced can be found at official stores and retailers across Iwate♪

▶︎Click here for store list

▶︎Click here for retailer list

▶︎ You can also shop online ♡

If you live far away or missed your chance while traveling, don’t forget to check the official online store♡

▶︎Shop online here