[muice] November Launch of 3 New Fall/Winter Cosmetic Items – Real Reviews of Their Amazing Performance!

A must-have lineup for autumn and winter is here from "muice," the brand produced by popular beauty YouTuber Miki Kawanishi!

• A moisturizing primer for autumn and winter: "Daily Skin Primer"
• A powder focused on covering dark circles: "Kuma-Mente Powder"
• Limited colors of the popular "Churu Lip Plumper"

We tried these three products and reviewed their appeal and actual usability in detail!

The "muice" autumn/winter new releases: A lineup of powerful performers!

"muice" is a cosmetics brand designed for a wide range of users, from teenagers debuting in makeup to dedicated beauty enthusiasts, offering affordable prices and easy-to-use products.

The brand features items packed with ideas from makeup fanatic Miki Kawanishi and attracts attention with its memorable and cute product names.

This autumn and winter, three perfect new items have been released by "muice"! Launched on Friday, November 1, these high-performing new items deserve a closer look. Let's dive into the details!

Moisturizing Primer: "Daily Skin Primer"

Daily Skin Primer
¥1,045 (tax included) SPF50+PA++

The "Tsuya-Pitta Primer," released in summer and highly popular, focused on "oil control," while the new "Daily Skin Primer" offers lasting hydration and a natural tone-up effect for daily use!

How does the Daily Skin Primer feel?

The light beige texture naturally enhances the brightest part of your skin, making it a perfectly balanced shade for warm and cool undertones alike.

Its soft, spreadable texture covers the entire face with a small amount, and the moisturizing feel prevents dryness in areas like the cheeks and around the mouth, typical in autumn and winter. (Best suited for normal to dry skin rather than oily skin.)

For UV protection, it boasts an impressive SPF50+PA++, making it ideal for autumn and winter. It's also designed with a free-from formula that excludes zinc oxide, parabens, mineral oil, animal-derived ingredients, synthetic dyes, and synthetic fragrances, living up to its name as a "daily-use-friendly primer."

Use "Tsuya-Pitta" for spring/summer and "Daily Skin Primer" for autumn/winter to suit the seasons!＾＾

Powder Concealer: "Kuma-Mente Powder"

Kuma-Mente Powder
2 shades / ¥990 each (tax included)

This is writer Ikawa's top pick from the new items! It's great to use as a finishing powder over concealer in the morning, or as a touch-up item to carry around with you.

Being a powder concealer, it's super handy if you forget to apply concealer—it can even be layered over face powder, making it incredibly versatile♡

How does the Kuma-Mente Powder feel?

• 01 Light Beige

Suitable for lighter skin tones. Great for mild dark circles.

• 02 Beige

Suitable for standard skin tones with yellow undertones. Recommended for bluish or more pronounced dark circles.

The beige powder with its fine pearl particles acts like a highlighter to brighten dullness, making it ideal for those who struggle with concealer or tend to overapply it. This is a powerful ally for effortlessly covering skin concerns.

It's genius to release a powder concealer at this price. Powder concealers are rare among affordable brands, and it's amazing to get one for under ¥1,000.

Autumn/Winter-Inspired Nude & Rich Colors: "Churu Lip Plumper"

Churu Lip Plumper
6 shades (2 limited-edition) / ¥990 each (tax included)

The "Churu Lip Plumper" is one of muice's signature items. It's a highly popular lip product that offers trendy colors and a plump, glossy finish with its plumping effect.

In addition to the plumping effect, it doubles as a treatment oil lip, so it can be used alone, as a base, or layered as a gloss over your favorite lipsticks. It's sure to elevate your lip makeup game!

Swatching the new Churu Lip Plumper shades!

• [Limited Edition] SP14 Powder Rose

A muted pink with a touch of white added to a dried rose shade, perfect for autumn and winter looks.

The nude, dusty pink color highlights a sophisticated "adult innocence."

• [Limited Edition] SP15 Cassis Ruby

A chic, lady-like plum brown. One coat gives a sheer tint with a hint of redness.

It has a translucent yet deep color, perfect for creating a stylish autumn look.

muice's autumn/winter new items you can't miss!♡

What do you think? These three new autumn/winter items from muice were created with the idea that "affordable, cute, and high-quality" items are non-negotiable.

Each item performs above its price point, so if you're curious, be sure to check them out♪

▷muice Official Online Store: https://muice.jp/

【Retailers】@cosme Store, Loft, Loft Net Store, Hands, PLAZA, Shop In, Ainz & Tulpe, R.O.U, AEON (excluding some stores)