Tokushima Souvenir ♡ Fall in Love with “Kincho Manju”, Cherished Since the Showa Era ♡ Also Featuring Sweet Potatoes Made with Naruto Kintoki

Tokushima Prefecture is full of charm, from the Awa Odori dance to the Naruto whirlpools.
One long-time local favorite souvenir from this region is the “Kincho Manju” by Hallelujah Co., Ltd. ♡

This sweet treat, first created in 1937, features a delightful harmony of moist chocolate-flavored dough and smooth white bean paste that’s simply addictive ♡

And you won’t want to miss the sweet potato treat made with Tokushima’s famous Naruto Kintoki potatoes!
In this article, we’re introducing you to these delicious sweets that are full of Tokushima's unique flavors♪

Addictive combo of chocolate dough and white bean paste♡ “Kincho Manju”

The “Kincho Manju” was inspired by the legendary raccoon dog from the “Awa Tanuki Battle” folklore ♡
It’s been a beloved signature sweet of Hallelujah since 1937!

These manju are made with slightly bitter chocolate-flavored dough and homemade white bean paste using tebomame beans, creating a soft and moist texture you’ll love ♡

With one bite, the richness of the dough and the gentle sweetness of the bean paste spread in your mouth, making it hard to resist grabbing another♪

They come individually wrapped and have a long shelf life of 70 days, making them perfect as souvenirs or small gifts.
They’ve won the Honorary President’s Award at the National Confectionery Exposition and are also certified as a “Tokushima Select Brand” – a true local gem ♡

Must-try for sweet potato lovers♡ Pure flavor of “Atelier Ichi Sweet Potato”

If you're a fan of sweet potatoes, you have to try the “Atelier Ichi Sweet Potato” – it lets you enjoy the natural deliciousness of Naruto Kintoki potatoes to the fullest ♡

Made without any fillers like white bean paste or flour, and using only premium Naruto Kintoki grown in Tokushima, it tastes just like a roasted sweet potato turned into a luxurious dessert!

Adding Wasanbon sugar – a traditional Tokushima specialty – gives it a mellow, layered sweetness.
Its elegant flavor and soft, fluffy texture will have you swooning ♡

They’re individually wrapped and have a shelf life of 60 days, which makes them great for gifting or treating yourself to something special♪

Moist & rich♡ Savor the sweetness of the “Premium Sweet Potato”

Just one bite of the “Premium Sweet Potato” delivers complete satisfaction — this rich dessert is like biting into a whole sweet potato♡

Made with Naruto Kintoki potatoes from Tokushima, it’s as dense and hearty as it looks.
The moist texture and deep, natural sweetness of the sweet potato create a rustic yet refined taste that will leave you smiling ♡

It’s not overly sweet, making it a perfect match for coffee or tea.
Great as a slightly fancy souvenir or as a reward for yourself♪

These are individually wrapped too, with a shelf life of 60 days. Stocking up on them means you’ll always have a delicious pick-me-up ready for a tired day ♡

Perfect Tokushima souvenir♡ Enjoy a relaxing moment with Hallelujah’s traditional sweets

From the long-selling “Kincho Manju” to the luxurious sweet potato treats made with Naruto Kintoki, each one is packed with the charm of Tokushima and the natural goodness of quality ingredients♡

Not only great as gifts or souvenirs, but they also make the perfect sweet indulgence for yourself.

When visiting Tokushima, be sure to treat yourself to a warm, relaxing sweets moment with Hallelujah’s confections♪

▶︎ Want to shop in-store?

You can find Kincho Manju and the sweet potato series at Hallelujah stores across Tokushima or at souvenir shops♪

▶︎See store list here

▶︎ Prefer to shop online?

No worries if you missed your chance or live far away♡
Check out the official online store!

▶︎ Online Shop