Saitama Souvenirs ♡ The Famous “Too Delicious” Jumangoku Manju ♡ Now Featuring Haniwa Sables & Mochi-Mochi Cushions!?

This is the ultimate Saitama souvenir ♡
Famous for the catchphrase “Umai, umaisugiru!” (So good, unbelievably good!), the Jumangoku Manju is once again gaining attention!

This retro-cute traditional sweet now comes with an irresistibly adorable Haniwa Cookie and even a mochi-like cushion designed after the manju itself. It’s the perfect Saitama souvenir we want to hype up right now ♡

In this article, we’re introducing all the charm of sweets and goods from "Jumangoku" that’ll make your heart skip a beat ♡ and leave you in bliss with every bite ♪

Elegant yet comforting ♡ Jumangoku Manju

The Jumangoku Manju may look simple at first glance, but one bite and you’ll be amazed!

Inside is a smooth red bean paste made from large adzuki beans from Tokachi, Hokkaido. Its gentle aroma and melt-in-your-mouth texture will move you—it’s that good ♡

The soft and chewy dough is made with a blend of rice flour from Niigata’s Koshihikari and Japanese yam. And get this—the yam is freshly grated every morning as part of the meticulous artisan preparation!

The branding mark on each piece is hand-stamped, giving each manju a warm, handmade feel that makes it even more heartwarming ♡

The packaging features an artwork of a princess by renowned printmaker Shiko Munakata, and the iconic “Umai, umaisugiru” catchphrase is his handwritten script!

It’s said that Munakata-sensei tasted the manju, was so impressed that he said “This is too good to just be a local specialty of Gyoda,” and that became the origin of the phrase!

Not just cute, but filled with authentic flavor and a rich story—Jumangoku Manju is perfect as a treat for yourself or a thoughtful little gift ♡

Adorably quirky ♡ Fall in love with the Haniwa Cookie

Did you know that Gyoda in Saitama is known as the town of Haniwa clay figures? The Haniwa Cookie is a sweet that perfectly captures the charm of Gyoda ♡

Its plump little haniwa shape is undeniably cute ♡ The retro, gentle vibe of the packaging will make you want to snap a pic right away!

But it’s not just about the looks—that’s the Jumangoku quality. With a touch of almond flour, the cookie is baked to crispy, fragrant perfection, with a rich buttery aroma and a slightly luxurious taste.

It comes in a variety of sizes, from convenient packs of 1 or 5 to larger options like 20 or 30. Perfect as a gift or souvenir—just pick the size that suits the occasion ♪

Too cute to resist hugging ♡ The Jumangoku Manju cushion is next-level adorable!

Can you believe the Jumangoku Manju has turned into a cushion!? Its round shape and fluffy texture are too cute—we just want to squeeze it tight ♡

The surface even features a branding-inspired design, giving it the perfect blend of realism and cuteness!

It’s approximately 30×20×10 cm, making it just the right size to rest on your lap ◎

It’s a total standout as room decor and makes for a super photogenic item. It’s also a great gift for friends or a fun conversation starter ♪

If you’re obsessed with manju like we are, this is the ultimate item for you ♡

More than just “delicious” ♡ Don’t miss out on Jumangoku for your next Saitama souvenir

Crafted with care using the finest ingredients, Jumangoku Manju is the perfect indulgent traditional sweet that truly lives up to the hype.

Add in the adorable Haniwa Cookie and the smile-inducing Manju Cushion, and you’ve got a whole range of Saitama souvenirs that delight both the eyes and the taste buds ♪

With a touch of playfulness added to its long-loved traditional charm, it’s the perfect mix for girls who love something cute and Instagrammable.
If you’re visiting Saitama, be sure to check them out ♡

▶︎ Where to buy in person ♡

These products are available at over 20 directly managed stores mainly across Saitama Prefecture ♡
▶︎Click here for the store list

▶︎ Available online too ♡

Missed your chance to buy in-store or live far away? Don’t worry ♡
Check out the official online shop!
▶︎ Online Shop