INTO U launches adorable translucent tints and soft matte lipsticks on December 5th

The popular Chinese cosmetic brand [INTO U] has launched two new types of lip products that you can enjoy daily!

Starting Thursday, December 5, 2024, they will be available at stores such as Loft, PLAZA, and @cosme.

“Glow Lip Tint” for a translucent finish and “Velvet Lip Matte” for a lightweight, soft matte look. Let's check out these exciting new lip products that will make your daily makeup even more fun! ♡

Two Textures to Match Your Mood

The popular Chinese brand [INTO U], known for its flagship product “Super Matte Lip & Cheek Mud,” which has sold over 42 million units globally, introduces two new lip makeup items with different textures!

Add a new charm to your daily makeup with “Glow Lip Tint” and “Velvet Lip Matte”, which you can choose based on your mood of the day. ♡

Crystal-like Transparency: “INTO U Glow Lip Tint”

INTO U Glow Lip TintAvailable in 4 colors / 2.6g / 1,540 yen (tax included)

With an oil-in-water formula that creates a thin film, this tint keeps vivid colors for a long time while thoroughly moisturizing your lips. Its sheer colors provide crystal-like transparency. The versatile color range is perfect for daily use and fits seamlessly into any occasion.

Color Variations

GW01 IN PEACH
A soft and sweet peach color that adds a natural healthy glow. Perfect for everyday makeup.

GW04 IN FUSHIA
A fresh fuchsia pink that brightens your complexion and adds a touch of glamor.

GW05 IN TAWNY
A warm tawny brown that combines trendiness with sophistication for a mature look.

GW06 IN RED
A deep classic red that exudes refined femininity and stands out in any scene.

Soft and Semi-Matte Finish: “INTO U Velvet Lip Matte”

INTO U Velvet Lip Matte Available in 3 colors / 2.6g / 1,540 yen (tax included)

With fine powder particles forming a thin film, this matte adheres perfectly to the lips, delivering a lightweight feel while sealing in moisture for long-lasting results. The semi-matte "soft matte" texture feels weightless, like wearing nothing at all.

Color Variations

VT01 IN PEACH
A soft and delicate peach color that adds a touch of natural sweetness.

VT03 IN NUDE
A healthy and sophisticated nude shade that blends seamlessly for a chic look.

VT06 IN BROWN
A deep, moody brown that enhances mature allure with its rich tone.

Make Your Makeup Routine More Fun with INTO U's New Lip Products ♡

The “Glow Lip Tint” and “Velvet Lip Matte” each offer a unique finish that you can enjoy depending on your mood.

Choosing the right one for your scene or vibe will undoubtedly expand your makeup possibilities! If you're curious, be sure to check them out at Loft, PLAZA, and other variety shops. ♡

Image Source: Reichi Co., Ltd. PRTIMS