Report on the Trending “fwee Ajito Tokyo” in Shin-Okubo! A Must-Visit Spot for Popular Cosmetics

If you love K-beauty, you absolutely have to check out the trending spot, “fwee Ajito Tokyo”!

The Korean cosmetics brand “fwee ” has opened its very first flagship store in Japan! The store is beautifully designed, making you feel like you're in Korea no matter where you look.

We visited the new must-visit spot in Shin-Okubo, “fwee Ajito Tokyo”, and here’s our full report!♡

Just steps from Shin-Okubo Station! “fwee Ajito Tokyo” is full of Instagram-worthy spots♡

Located just a 3-minute walk from Shin-Okubo Station, “fwee Ajito Tokyo” stands out with its pop-style blue and pink exterior.

The store gives off serious K-beauty vibes, reminiscent of the popular Seongsu  area in Korea. The shop has three floors: the 1st and 2nd floors are for cosmetics, while the 3rd floor features a merchandise section.

1st Floor: Try Out the Most Popular Products!

The first floor is packed with trendy items like lip & cheek products! There are plenty of testers, so you can take your time finding your perfect match.

The displays have that true K-beauty shop aesthetic—totally Instagram-worthy!♪

2nd Floor: Photo Spots & Cute Accessories♡

The stylish "Feel Your Moment" pink wall is a must-visit photo spot!

Each tester comes with a “fwee” hand mirror, making it easy to check out your favorite cosmetics on the spot♡

3rd Floor: More Photo Spots & Merchandise

There’s a message board area, perfect for leaving a little memory of your visit!♪

Limited-time gifts! Check out the novelty items♡

Right now, “fwee Ajito Tokyo” is offering special novelty gifts! (As of February 2025)

• Spend 5,000 yen or more and receive a "Jelly Pouch" (available in two colors).
• Spend 7,000 yen or more and get a "Quilt Bag" (available in blue or yellow).

New products are 100 yen off for a limited time! Get them at a discount♡

To celebrate the launch of new products, selected items are now 100 yen off! Don't miss this chance to grab the cosmetics you’ve been eyeing!♡

Summary♡ A Must-Visit for K-Beauty Lovers!

When in Shin-Okubo, make sure to visit “fwee Ajito Tokyo” to experience the best of K-beauty while shopping for your new favorite cosmetics!♡