The “Shadow Color” Liner Produced by Popular YouTuber GYUTE is Incredibly Stylish!

The popular, classic product from excel [Mellow Shade Liquid Liner], in collaboration with makeup creator GYUTAE, will finally be released nationwide on Tuesday, October 22, 2024!

GYUTE herself commented, "This color was perfected through repeated meetings and trials, and I'm so proud of it!" Let's share this carefully crafted color with all our fasme readers right away!

Who is makeup creator GYUTE?

GYUTE is a makeup creator who is active mainly on YouTube and social media, known for breaking boundaries of gender, nationality, and genre with her makeup styles.

Her stunning beauty and otherworldly style, which resemble a two-dimensional character, became a hot topic when she revealed that she has alopecia and has no eyebrows or eyelashes. She demonstrated her original techniques to transform her look with makeup, showing how much makeup can change someone's appearance.

GYUTE's makeup skills are practically transformative! Whether it's going from male to female or switching from a chic look to a more edgy "Jirai-kei" style, her work consistently shows people who struggle with insecurities the endless possibilities of makeup!

A collaborative eyeliner with excel, the brand behind GYUTE’s "life-changing" cosmetics!

GYUTE’s collaboration with excel is truly exciting for her fans...!

That’s because GYUTE is famously known for loving "excel’s Skinny Rich Liner RL03 in Greige."

When she was using makeup to draw in every single eyebrow hair during her battle with alopecia, she tried countless brands of eyebrow and eyeliner products. Among all those, "this liner was the only one that gave me natural-looking brows that didn’t stand out on my skin!" She shared her love for excel’s eyeliner with her fans many times, without any PR or sponsorship!

According to excel, "GYUTE has been a longtime fan of our products, and we resonate with her positive message through makeup. That’s why this collaboration came to life." This is truly a dream collaboration for GYUTE with her favorite brand!

GYUTE x excel's Limited Edition Collaboration Color

Sana excel Mellow Shade Liquid Liner
ML05 / 1,540 yen (tax incl.)

The excel [Mellow Shade Liquid Liner] is a liquid eyeliner with a latte-inspired color, as if a splash of milk was added to the shade.

This is the renewed version of the Skinny Rich Liner that GYUTE used to love. It’s part of the "shadow color" series, which provides natural shading to create a refined eye look without appearing too harsh.

GYUTE’s Produced Color: "ML05 (Dusk Greige)"

The limited-edition color produced by GYUTE is a deep, mysterious purple that evokes the feeling of a night breeze.

With a perfect balance of presence and subtlety, this one-of-a-kind color "ML05 Dusk Greige" creates a sensual atmosphere. It’s an exquisite nuanced color that GYUTE herself created with the thought of "drawing brows that look even more natural and closer to real hair" when she switched to black hair.

As she explains on her YouTube channel, the inclusion of purple brings a sense of translucency, giving the liner a black hue without being too overpowering.

We Tried It! A Report on the Collaboration Color

The "translucent black with a hint of purple" is incredibly chic!

When we tried applying it on the eyelid and skin, just like GYUTE raved on her YouTube channel, the flexibility and firmness of the brush, as well as the length of the bristles, are perfect. You can draw both fine and bold lines with ease!

With eyebrow and lash-enhancing makeup now trending and becoming a staple, even beginners or those who find makeup tricky can delicately draw each hair with precision!

A Must-Have for Fans! GYUTE x excel Limited Liquid Liner is Finally Here!

The exclusive excel x GYUTE collaboration liquid liner will be available in limited quantities from Tuesday, October 22, 2024!

You can purchase it from official online stores, LOFT, @cosme Tokyo, and various variety stores nationwide, so if you’re interested, be sure to check it out as soon as possible.