Finally in Japan! The sensational “Dubai Chocolate” launches for Valentine’s Day 2025 ♡

The luxurious Turkish sweets brand "divan (ディヴァン)" is bringing the globally talked-about "Dubai Chocolate" to Japan for the first time in January 2025!

Already gaining attention on SNS platforms like TikTok in South Korea, videos showcasing its beautiful cross-section and crisp texture have gone viral. As a result, it’s being spotlighted as one of the must-try sweets trends of 2025.♡

In this article, we’ll provide a detailed look at the cutting-edge "Dubai Chocolate," including information about its sales and pricing! This luxurious sweet is perfect as a Valentine’s Day gift or a treat for yourself, so be sure to check it out♪

What is the trending "Dubai Chocolate" everyone is talking about?

divan Pistachio Dubai Chocolate
1,620 yen (tax included)

"Dubai Chocolate" is a chocolate bar filled with the rich flavor of pistachios and layered with kadayıf (a crispy pastry made with filo dough). Its luxurious taste and visually stunning cross-section make it irresistible for taking pictures!

With its popularity soaring on TikTok and Instagram, related videos with the hashtag "#dubaichocolate" have been viewed hundreds of millions of times. Posts showing off its beautiful cross-section and rich taste have gone viral, making it a sell-out hit overseas.

In Japan, Yahoo Data Solutions’ analysis shows that searches for "Dubai Chocolate" have surged since summer 2024. It’s attracting massive attention as a hit product for 2025.

A must-watch in Japan! What makes "Dubai Chocolate" so special?

"Dubai Chocolate" isn’t just trendy — it’s captivating people with its taste and texture. The rich pistachio flavor and the light, crispy texture of kadayıf create a perfect harmony, offering a unique and special sensory experience.

Its luxurious flavor and elegant appearance make it an ideal gift for loved ones or as a special Valentine’s Day treat.♪

Where can you buy it? Check out the sales information for "Dubai Chocolate"!

The divan Dubai Chocolate will be available in Japan starting in January 2025! The first permanent store in Asia will open at the Matsuya Ginza, and it will also be available at Valentine’s Day pop-up events in department stores nationwide as well as online stores.

Pre-orders begin on January 3rd (Friday) via the Matsuya Online Store, with Takashimaya and Daimaru Matsuzakaya online stores also carrying the product. If you want to ensure you get your hands on this winter’s most talked-about sweet, early reservations and schedule checks are recommended.

Store and online sales schedule

Matsuya Ginza Store

Permanent store opens January 18, 2025 (Saturday)

Online Stores

• Matsuya Online Store: Pre-orders begin January 3, 2025 (shipping starts February 3)
• divan Japan Online Store: Available January 20, 2025 (Monday)
• Takashimaya Online Store
• Daimaru Matsuzakaya Online Store

Valentine’s Day Pop-up Stores

• Daimaru Sapporo Store (from January 18)
• Matsuzakaya Nagoya Store (from January 18)
• Takashimaya Yokohama Store (from January 22)
• Daimaru Umeda Store (from January 22)
• Hankyu Hakata Store (from January 23)
• Daimaru Tokyo Store (from January 18 – Not a Valentine’s pop-up)

*For more details, check the official website or online stores. Schedules are subject to change.

Can you buy "Dubai Chocolate" at Kaldi, Don Quijote, or drugstores?

The trending Dubai Chocolate is reportedly available in limited quantities at Kaldi, Don Quijote, and drugstores like Welcia and Sugi Pharmacy nationwide. *Currently, only the Korean-made "Doshisha Dubai Chocolate" is available.

However, Kaldi’s official website shows that it’s frequently out of stock, and physical stores may also be sold out. Checking with stores in advance might be a good idea.

Some Korean convenience stores or cafés in Shin-Okubo also sell the Korean-made "Doshisha Dubai Chocolate," so it’s worth looking into those as well!

Experience the much-anticipated "Dubai Chocolate" as it arrives in Japan!♡

The wildly popular "Dubai Chocolate" has finally arrived in Japan! This sweet treat, featuring the luxurious flavor of pistachios and the crispy texture of kadayıf, is as beautiful as it is delicious — perfect for Valentine’s Day gifts or as a personal indulgence.

For trend-lovers, this SNS sensation is a must-try. Don’t miss the opportunity to savor the unique charm of "Dubai Chocolate" this season.♡

Valentine’s-exclusive products are also available, so check the sales schedule and secure your purchase early!♪

Be sure to grab this chance to get yours!♡

Official website: divan Japan Online Store
Official Instagram: divan_jp

Source: Effect Trading Co., Ltd. PRTIMES