A New Classic Asakusa Souvenir ♡ Have You Tried the Western-Style Kaminari Okoshi “Churara”? You Can Even Tour the Factory and Taste It Fresh!

When you think of Asakusa, the classic sweet "kaminari okoshi" probably comes to mind.
This long-beloved traditional snack has won the hearts of both locals and visitors alike ♡

But did you know there’s now a "new version" of kaminari okoshi with a cute twist?
Let us introduce you to the sweet treat we’re featuring today: Chulala ♡

Chulala is a modern twist on the traditional sweet, blending the essence of Japanese heritage with a trendy vibe. We’re excited to share all the reasons why it’s such a charming treat♪

What is Chulala? A Sweet New Take on Kaminari Okoshi ♡

Kaminari okoshi is still one of Asakusa’s most popular souvenirs, loved for its classic flavor.
Chulala was created as a new series that makes the traditional snack more adorable and more accessible ♡

It has a light, fluffy texture with a hint of nuts and sweet aroma.
Each piece is individually wrapped like a candy, making it visually soothing as well as delicious♪

Our top recommendation is the Caramel Almond flavor!
With rich caramel and roasted almond flavors, it tastes almost like a Western-style dessert ♡
There are also Milk Peanut and Maple Coconut varieties, each offering a gentle sweetness that highlights the flavor of its ingredients♪

The "MIX Can" with all three flavors is a fan favorite ♡

Chulala MIX Can
¥1,620

If you can’t decide on a flavor, the MIX Can is a great choice!
All three flavors of Chulala are packed tightly into a round tin, and the excitement starts the moment you open it ♡

It also makes a lovely gift for coworkers or as a small treat for gatherings♪

Adorable Drawstring Bags ♡ The "Edo Iroha" Series

Edo Iroha - Chulala Caramel Almond
¥540

The Edo Iroha series features kaminari okoshi in adorable Asakusa-style drawstring bags ♡

From Chulala to classic options like "Kamiisobe Okoshi," the assortment includes six varieties, including mini versions like "Café Plus." Each one comes in a unique color or pattern depending on the flavor and series!

For example, the classic "Kamiisobe Okoshi (Brown Sugar Flavor)" comes in a special drawstring bag with a design of the iconic Kaminarimon Gate ♡
Just opening the bag gives you that "special" feeling, making it a great souvenir for international visitors ♡

The retro and cute designs make it fun to pick your favorite pattern, too♪
Check out the full lineup here ♡

A Sweet Memory from Asakusa ♡ Try Freshly Made Okoshi with a Factory Tour

Factory tours are also available at Tokiwado Kaminari Okoshi Main Store ♡
Not only can you watch how okoshi is made, but you also get to sample freshly made treats and take home some goodies — it’s a special experience plan!

You can even try making your own okoshi (30–60 minutes)♪

It’s so exciting to watch the artisans work right in front of you ♡
Tours and workshops require reservations, so if you're interested, check them out below!

▶︎ Try making okoshi
▶︎ Watch the production process

Pair it with your sightseeing in Asakusa for an unforgettable memory ♡

Tradition Meets Trend ♡ Find Your Favorite Okoshi in Asakusa

The classic kaminari okoshi is now cuter and lighter than ever ♡
Chulala is the perfect modern souvenir that blends tradition with trend.

With its refined flavors and aesthetic appeal, this reinvented okoshi is sure to elevate your gift-giving game!
When in Asakusa, be sure to visit Tokiwado Kaminari Okoshi Main Store to see it for yourself♪

▶︎ Buy In-Store ♡

You can find the featured items at the following stores♪

・Kaminarimon Main Store
・Kaminari 5656 Hall
・Matsuya Asakusa Store
・Omiya Factory Store

▶︎ Also Available Online ♡

No worries if you miss it in Asakusa ♡
You can also shop on the official online store ♡

▶︎ Tokiwado e-Shop