ANNA SUI NYC: Swatch Review of the Highly Anticipated ‘Y2K’ New Palette!

New York’s iconic collection brand, ANNA SUI (アナスイ), has launched its first-ever cosmetics line from its sub-line 【ANNA SUI NYC (アナスイエヌワイシー)】, which is based on the theme of "STREET & Y2K"!

We've swatched the highly anticipated 8-color palette inspired by the "Y2K" trend, and we’ll be reviewing its details.

Check out ANNA SUI NYC's cosmetics, where you can casually enjoy expressing your individuality in the "now"!

What exactly is "Y2K"?

Image Source: Suntrage Co., Ltd. PRTIMES

Let’s revisit the brand's theme, "Y2K"!

Y2K stands for "Year 2000 Kilo," and it refers to the fashion styles and items that were popular mainly among Gen Z, born in the late 1990s to 2000s, and which are now seeing a revival.

The reason for Y2K fashion's popularity varies by generation. For Gen Z, it’s the "era they admired through magazines," while for the older generation, it’s the "nostalgic vibes updated for the present."

Introducing the brand's first eye palette inspired by Y2K!

Eye & Face Color Palette
Available in 4 types / 3,960 yen (tax included)

The new eye palette from ANNA SUI NYC is characterized by its Y2K-inspired design. What’s appealing is how one palette allows you to achieve various looks, whether casual, cute, or cool.

The package design of the palette is so photogenic that you'll want to take a selfie with it!

Available in 4 color variations!

• 01: Warm Beige for a lovable look
• 02: Delicate and sweet Pink Beige
• 03: Funky and cool Rich Beige
• 04: Twinkling glitter-packed shades

• Matte base (M) for soft matte hues
• Shimmer base (S) for glossy, luminous shades
• Pearl base (P) for sparkling clear shades
• Glitter base (G) for twinkling and impactful shades

This palette, combining matte, shimmer, pearl, and glitter shades, is a must-have for makeup lovers who want it all.

Swatching two popular shades!

We swatched two of the four shades: the everyday-friendly 02 Pink Beige and the cool, sophisticated 03 Rich Beige palettes.

02 Delicate and sweet Pink Beige

A palette of easy-to-use pink beige shades with delicate glitter.

The versatile color lineup is perfect for daily makeup, office looks, and special occasions.

03 Funky and cool Rich Beige

All shades sparkle! This palette instantly gives you a stylish look.

Use the left four shades for a fashionable look, and the right four shades to layer over your daily makeup.

Enjoy ANNA SUI NYC's new Y2K-inspired cosmetics!

The first-ever cosmetics line from ANNA SUI NYC, themed around Y2K, offers a color variety that can be enjoyed across generations.

The 8-color eye palette introduced here is great for daily makeup as well as special occasions, allowing you to use it in various scenes. It’s been on sale since October 15, so if you're interested, be sure to check it out!