New Visuals for INI Revealed! &be UV Primer’s Limited Edition Shade Becomes a Permanent Addition! Achieve a Winter Glow!

Cosmetic brand "&be," produced by Yusuke Kawakita, is adding two limited-edition colors of its popular UV Primer to its permanent lineup! The new shades will be available nationwide starting Thursday, November 21, 2024.

Additionally, new visuals featuring the global boy group "INI," who serve as brand ambassadors for &be, have also been released.

In this article, we’ll introduce the captivating winter-themed visuals of INI and the newly added permanent colors of the "UV Primer."

INI Showcasing Winter Radiance ♡ New Visuals for &be Revealed!

In celebration of the new additions to the UV Primer lineup, &be ambassador INI has unveiled new visuals♡ This latest imagery is inspired by the transparency of the "Sky Glow" shade, first introduced as a limited-edition color in June, and features a striking blue background for a fresh vibe.

Photographed with the theme "This winter, &be and INI are by your side," the visuals showcase the members of INI exuding cool and refined expressions, enhancing the appeal of &be products even further.

Fans and &be enthusiasts alike will surely be captivated by this radiance...♡

Two Limited-Edition UV Primer Shades Join the Permanent Lineup

• Colors: Sky Glow, Peach Glow, Standard
• Price: 36g, 2,750 yen each (tax included)
• Release Date: Thursday, November 21, 2024

Joining the permanent lineup of the "&be UV Primer" are the previously limited-edition shades "Peach Glow" and "Sky Glow," which gained immense popularity on social media and sold out immediately in stores.

Now available in three shades, including the existing "Standard," the "&be UV Primer" lets you achieve the signature "Kawakita Makeup" natural, glowing skin. Why not try it for yourself?

Sky Glow: For Radiant, Clear Skin

Infused with light blue pearls that boost your skin’s transparency ♡ Achieve a clear complexion like INI members.

Peach Glow: For Healthy-Looking, Loved Skin

Pink pearls add a touch of healthy rosiness to your skin, creating a fresh and vibrant look even in winter.

This Winter, Enjoy Radiant Skin with INI and &be♡

The limited-edition primer shades are now part of the permanent collection, and new visuals from INI, the brand ambassadors, have been unveiled! Reflecting winter radiance, the sophisticated visuals are already drawing attention.

This winter, why not enjoy your unique beauty with radiant, glowing skin, as proposed by INI and &be?♡

Check the official website for more details and be sure to try it in stores!

▷Visit the official &be website here