Kaito Takahashi of King & Prince Becomes the Face of Etro♡ First Japanese Appointed as Global Brand Ambassador!

On April 3, 2025, Italian luxury brand ETRO (エトロ) [ETRO] announced that Kaito Takahashi from King & Prince has been appointed as their global brand ambassador—the first Japanese person to ever take on this role!

To top it off, the announcement came on his 26th birthday♡ “There couldn’t be a better birthday gift than this!” he said, turning this into huge news that’s drawing attention not just from fans, but also from the fashion industry.

Kaito Takahashi, who’s hugely popular among the fasme generation, is about to show us a whole new side of himself through this partnership with ETRO—and we couldn’t be more excited!

The ultimate duo: Kaito Takahashi × ETRO♡

Based in Milan, ETRO (エトロ) [ETRO] is a luxury fashion house beloved by fashion enthusiasts for its iconic paisley patterns and exquisite craftsmanship.

Takahashi had already recognized ETRO's appeal early on. Since 2024, he’s been involved in various brand projects, attending fashion shows in Milan and deepening ties with creative director Marco De Vincenzo, making him more than just a familiar face to the brand.

He even said, “I wear their pieces in private all the time—it's a brand I truly love.” He’s clearly an ETRO LOVER♡

And now, he’s officially the “face of the brand” as a global ambassador! As the first Japanese person to earn this title, it’s truly a historic achievement.

“Fashion is art” — Takahashi’s creative flair aligns perfectly with ETRO♡

“ETRO is wearable art,” Takahashi shared.

A passionate painter himself, his love for colors and unique perspective on style perfectly align with ETRO’s creative and artistic worldview♡

“I’ve tried wrapping a scarf around my leg, or coordinating one with a hat,” he said, expressing his free-spirited approach to fashion that defies conventions—and that’s part of his charm.

“Clothes help me understand who I am,” “It feels like I’m walking through the city as a work of art myself.” His unique view of fashion is sure to bring an exciting new energy to ETRO.

He wants to design paisley with his own artistic touch—what’s next for Takahashi?

Talking about his ambassador role, Takahashi revealed, “I’d love to incorporate my own sensibility into ETRO’s paisley designs—maybe even draw or design them myself.”

He’s not just about *wearing* clothes—his respect for the brand’s culture and designs is something we fashion-loving girls can totally relate to!

He even said, “I want to learn everything about ETRO!” (laughs) His hunger for learning only adds to the anticipation around what he’ll do next♡

Takahashi’s ambassador video now live!

To celebrate his appointment, ETRO’s official YouTube channel has released a video titled “ETRO X Kaito Takahashi – Official Ambassador Announcement”!

You’ll get to see plenty of Takahashi’s stunning ETRO fashion looks—don’t miss it!

▶ “ETRO X Kaito Takahashi – Official Ambassador Announcement”
URL：https://youtu.be/H7ys9AA3mSA

Discover a new side of Kaito Takahashi♡

With his passionate love for fashion and imaginative spirit, Kaito Takahashi is sure to redefine ETRO’s global charm. He’s poised to become an inspiration for how we embrace fashion moving forward!

Seeing him in ETRO’s exquisite pieces is bound to steal your heart. We can’t wait to see what future collaborations bring♡

▷ Official “ETRO” website: https://www.etro.com/jp-ja/