Stray Kids’ Lee Know Becomes Global Brand Ambassador for GUCCI, Bringing Fresh Energy to the Fashion World

On June 30, 2025, the global luxury brand 「GUCCI（グッチ）」 [GUCCI] announced that Stray Kids（ストレイキッズ） [Stray Kids] member Lee Know would be joining as their new global brand ambassador!

With his multifaceted talents and unique fashion sense, we’re excited to see the kind of synergy Lee Know will create with GUCCI’s universe in the future♡

Lee Know’s multifaceted charm becomes the new face of GUCCI♡

Courtesy of Gucci

Debuting in 2018 as part of Stray Kids, Lee Know has showcased his talents not just as a performer but also in songwriting and composition, establishing himself as a truly multidimensional artist!

His unique perspective on fashion and sensibility has naturally aligned with GUCCI’s collections, and he’s continued to shine in the brand’s official events and editorials.

Lee Know’s individuality and artistic vision will no doubt inject new energy into GUCCI’s ever-evolving story!

“It’s an honor to be welcomed as a fellow traveler in GUCCI’s journey”

Courtesy of Gucci

“I believe GUCCI is a brand that connects the past and present through tradition and modern creativity. I’m truly honored to be welcomed as a fellow traveler in this visionary journey.”

he commented. Moving forward, he will be participating in various projects and events as GUCCI’s global brand ambassador. We’ll definitely be keeping our eyes on his next moves♡

High expectations for the Lee Know × GUCCI collaboration!

There’s growing anticipation for how Lee Know’s distinct sensibility will blend with GUCCI’s world and create an entirely new style together♡

Source: Kering Japan Co., Ltd. PR TIMES