Ginza Loft Transforms into “REI’s Room” for LUNA × REI (IVE) – Limited POP-UP Store Now Open!

The popular Korean cosmetics brand 【LUNA】 is hosting a special limited-time POP UP event at Ginza Loft from Friday, June 20 to Thursday, July 24, 2025!

With REI (IVE), the global ambassador, the event is themed as if she's inviting fans into her own room, offering an immersive experience into the world of LUNA cosmetics.

Surrounded by visuals of REI, why not discover your own unique makeup style? ♡

Here are the must-see POP UP items ♡

At this POP UP STORE, which feels like you’ve been invited into REI’s room, a wide variety of popular LUNA cosmetics will be featured. From the beloved concealer series that dominates the Korean market, to brand-new products making their Japan debut, you can check out everything all in one place!

Long-Lasting Concealer Series

The “national concealer” series, which has proudly held the #1 spot at Olive Young in Korea for six consecutive years, is lined up here. These gems deliver both hydration and coverage for a flawless finish.

• Long-Lasting Concealer Fit: Moist texture that prevents dryness. Gently adheres to skin and offers natural coverage.
• Long-Lasting Concealer FIX: Has a smooth finish. Resistant to sebum and sweat—perfect for summer makeup.
• Long-Lasting Collector: A color-correcting type for redness, dullness, etc. Hydrating and gentle formula for your skin.

Conceal Blender Palette

A versatile palette with 3 variations based on your skin concerns. Shade 01 is great for warm/neutral tones, 02 is for cool tones, and 03 is specifically for covering acne scars. Each palette contains 5 concealer shades with optimal textures for targeted coverage.

Thanks to its well-balanced color combinations, you’ll achieve a skin-perfecting finish.

Grinding Conceal Butter

Co-developed with famous Korean makeup artist Yang Soo-jung, this concealer features a buttery-smooth texture that glides on easily. It naturally blurs pores and uneven texture. A Japan-exclusive item, so don’t miss this chance to try it in-store!

Glow Layer Blush Cheek

Previously sold only online, this popular blush is now available in-store! A 2-in-1 item that includes a balm for a dewy glow and a powder for natural flush. You can switch it up depending on your mood—truly a versatile blush!

Glassy Layer Tint

A plumping tint that delivers long-lasting shine. The watery texture glides on evenly and instantly gives you glossy lips in just one swipe. Packed with hydrating ingredients, it’s also great for those with dry lips.

Too good to miss♡ Check out all 4 special events!

At the “REI’s Room with LUNA” POP UP STORE, there will be 4 special events for visitors to enjoy. With tons of exclusive perks and campaigns, this is a must-visit for fans and beauty lovers alike! Be sure to check them all out and make the most of your experience ♡

Event ①: Handwritten Message Photo Cards ♡

Buy either the “Conceal Blender Palette” or “Glow Layer Blush Cheek” and receive 2 photo cards with REI’s handwritten messages as a gift! Designs differ depending on the item—collect them all!

Event ②: Weekend-Only Freebies!

During weekends throughout the POP UP period, get a “Long-Lasting Collector 1.5g” in a random color by following LUNA’s official Instagram. Great for those new to color correcting!

Event ③: Different Gifts for Weekdays & Weekends!

Spend ¥3,000 (tax included) or more and get a special gift based on the day of the week!

▶︎ Weekday Exclusive:
Receive one “Long-Lasting Tip Concealer 3g” as a gift ♡ *Color may not be chosen

▶︎ Weekend Exclusive:
Try your luck in the “LUNA Gachapon”! You can win cute and practical original goods♪

• Prize A: Heart key ring
• Prize B: Drawstring pouch
• Prize C: Sports towel
• Prize D: Sticker or photo card holder

Event ④: Win Prizes by Posting on SNS!

Join the SNS campaign and enter 2 amazing prize draws!

▶︎ ① Polaroid signed by REI (3 winners)

Follow LUNA’s official Instagram & post with the specified tags!

▶︎ ② Round-trip flight tickets Tokyo – Seoul (1 pair)

Follow both LUNA and Jeju Air’s official Instagram accounts & post to enter ♪

Required tags: @luna_makeup_jp #LUNA #GinzaLoft #REIsRoom
Winners will be contacted via DM on Thursday, July 31, 2025

Step into the world of REI and LUNA ♡

This POP UP is a dreamy, photo-worthy space themed after “REI’s Room,” packed with LUNA’s most popular and rare items. With exclusive gifts and SNS campaigns, it’s a can’t-miss event for fans ♪

Located in convenient Ginza, it’s the perfect place to boost both your makeup and your mood this summer. Don’t miss this chance to fully experience the world of REI and LUNA! ♡

Source: Aekyung Ind. Co.,Ltd. PRTIMES